This Week in TV News: Purpose-Driven Marketing and ‘Avengers’

This week, we’re talking about “Game of Thrones” again – this time about how they show is dominating buzz on social media, which won’t come as a surprise to anyone watching the series on Sunday nights.

The impact of streaming on movie theaters. Is streaming content ruining the in-theater experience? Sony Pictures Classics co-founder and co-president Tom Bernard said there’s no issue and that “if the movies are good and they’re on the screen, people are going to go.” CNN took a closer look at the debate with opinions from Stephen Spielberg and Robert De Niro. “Avengers: Endgame,” which took in more than $2 billion in ticket sales worldwide so far and unseated “Titanic” as the most popular movie of all time, is seen by some as evidence that theatrical releases are still stronger than ever. (Variety)

Purpose-driven marketing has to stretch. It can’t just last for one campaign, according to a study from social impact consultancy DoSomething Strategic. Sixty-six percent of consumers said a brand’s association with a social cause would positively influence their overall impression of the brand, and 58% said the association “will affect their likelihood of purchasing that brand.” Read more on Adweek.

Cool ad, bro. A report from RevJet found younger people pay closer attention to digital ads than older people. For people between the ages of 18 and 44, there was a 47% increase in attention compared to 2018 and a 7% for those 45 and older. (Marketing Dive)

‘Thrones’ gets the #1 social spot. “Game of Thrones” has fans buzzing on social media platforms about its eighth and final season, with a quarter-over-quarter change of 119%. Netflix’s “The Umbrella Academy” and “You” took second and third in the rankings, respectively. (Variety) In more “Thrones” news, a Starbucks coffee cup made its way onto a table in last week’s episode, offering the brand free exposure. Read more on CNBC.