Want more insights in your inbox?
Subscribe to our monthly newsletter.
How Marketers Are Proving Performance in a Fragmented TV Ecosystem
06/26/23 < 1 minute READ
Latest
In a recent interview between Lindsay Teague, SVP of Advanced TV Solutions & Sales at Cadent, and Devon T. Smith, Studio 30 Contributing Editor at Ad Age, they explore how marketers can make holistic TV ad planning, buying, and measurement easier, smarter, and more efficient – and prove their ROI. Lindsay offers her perspective on the challenges brands experience when executing cross-screen TV campaigns. Their discussion touches on the disruption taking place across the advertising landscape and what marketers must do to make the most of their media investment.
To learn more about how marketers can improve the results of their linear and CTV advertising campaigns in our converging TV ecosystem, watch Lindsay and Devon’s full conversation below.
Latest
Want more insights?
Subscribe to our monthly update to get at all the latest from Cadent.
Share
MORE LIKE THIS
-
Performance Unlock the Power of Performance TV in Your Omnichannel Marketing Strategy
05/01/24 3 -MIN READ -
Performance Revolutionizing TV Measurement for Publishers with Outcome-Based Solutions
02/07/24 2 -MIN READ -
Performance Jägermeister Brings the Holiday Spirit with CTV and In-Store Ads
11/17/23 2 -MIN READ