Fireside Chat Replay: Mattel, Rare Beauty and Thrive Market

Recently, JC Kawalec, SVP of West Coast Sales at Cadent led a panel with Amina Pasha, CMO of Thrive Market, Jason Horowitz, SVP of U.S. Marketing/Global Head of Media & Digital at Mattel, and Katie Welch, CMO of Rare Beauty. As part of the Brand Innovators Sports and Culture Summit hosted by the LA Rams, the discussion focused on the importance of tentpole marketing strategies. Amina, Jason, and Katie shared how their organizations plan around key tentpoles, create their own tentpole moments, and use marketing activations throughout the customer journey. Learn more about how Thrive Market, Mattel, and Rare Beauty approach event marketing campaigns and what other brands should consider when it comes to tentpole marketing.

Watch the full discussion below.