This Week in TV News: Video Fitness Classes and the Best Creative of the Moment

This week, we’re talking about your favorite sitcom characters’ reactions to the pandemic; the best PSAs and brand creative of the moment and how people are hitting the gym online.

Video is the future of fitness. With unable to get to the gym during the pandemic, the $94 billion industry is changing its reliance on physical, in-person programs. Among those making changes Classpass – more than 500 studios have added live classes to the platform, with proceeds going directly to the studios. (CNN)

Surf your coach; visit your houseplant. Adweek featured social distancing posters from NASA designer Jennifer Baer, who styled the message like bright, colorful vintage travel posters. “Take a trip to your own bathroom” reads one. (Adweek)

If your favorite sitcoms had coronavirus episodes. What would Liz Lemon do during the pandemic? Would Leslie Knope have a binder full of ideas to unify her community? Vulture asked Tina Fey, Mike Schur, and 35 other TV writers to come up with scenes and synopses showing how famous characters would react during the pandemic. For “Curb Your Enthusiasm” fans, there’s no surprise how the TV show version of Larry David would react to a social distancing advisory: “Isolated in his house, Larry doesn’t feel imprisoned. He feels relief.” (Vulture)

The best brand creative of the moment. From the BBC’s social distancing PSAs with clips from “I’m Alan Partridge” and “The Mighty Boosh” to Budweiser and David Miami’s campaign featuring doctors, nurses, teachers and others fighting the pandemic, Ad Age rounded up who is coming up with the most creative ads right now. (Ad Age)

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