OTT & Addressable Audience Targeting
Precision targeting starts here. Create goal-crushing campaigns by leveraging years of historical data and access to 90 million households across all forms of TV.
- Work with our experts to develop a turnkey ad campaign that delivers on your unique goals—including sales lift and brand lift, customer acquisition and reactivation, and competitive conquesting.
- Leverage years of historical data to plan against all addressable video supply, then deliver on supply at the ideal frequency.
- Get access to 90 million households via cable, satellite, telco, CTV, and digital addressable video inventory across linear, IP, and VOD. Reach your audience in a fully brand-safe environment, no matter where viewers are watching content.
Enhance your demo-based ad buys with data-driven targeting, and create a schedule to reach the highest density of viewers in your target.
- Get access to behavioral, purchase, and demographic data from best-of-breed sources, such as Acxiom, Experian, Epsilon, Equifax, Crossix, Catalina, and Polk, among others.
- Apply data-driven audience technology to find the networks and dayparts that super serve your audiences, so you can optimize frequency, reduce waste, and enhance the reach of linear campaigns.
This integration is a major part of Liberty Global’s continued commitment to linear and on-demand addressable advertising that supports our content partners and provides a better viewing experience for our customers.”
Pieter Vervoort, VP Product, Entertainment, Liberty Global
in a partnership announcement with Cadent
Lean on our analytics experts and advanced reporting tools to truly understand the impact of your campaigns. And use that knowledge to maximize your ROI.
- Measure the incremental impact of campaigns on your business objectives—including Return On Ad Spend (ROAS), penetration lift, share shift, web traffic, and foot traffic.
- Deduplicate audiences across devices and services with our powerful viewer graph to understand your true reach.
- Uncover insights to inform future campaigns—and drive your overall marketing strategies.