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TailorMade
Reach Audiences Wherever They Watch
Connect advertiser data with actual U.S. TV-viewing households, and easily build plans that reach those audiences across all channels, faster and more accurately. Orchestrate your campaigns across screens to maximize reach and frequency.
Smarter National TV Buys
Use advanced TV datasets to optimize your linear cable or broadcast TV buys against specific networks or dayparts, then buy across 90+ national cable networks and 210 local broadcast DMAs. Leverage our advanced reporting algorithms to discover the optimal reach, frequency, and exposure rates to meet campaign goals.
One for TV
Cadent works across walled gardens and siloed data to deliver a unified view of audiences and campaigns. Plan against all of TV—national cable, local broadcast, household addressable, and CTV—and connect with your audience no matter where, when, or on what device they watch.
Tools for
PLANNING &
OPTIMIZING
TV DSP
Connect with high-value audiences and measure performance across any screen.
Our unified TV DSP lets you create and run CTV, indexed linear, and addressable set-top campaigns, all in one place—thanks to the powerful identity intelligence of Aperture Viewer Graph.
INDEXED TV PLANNING
Optimize traditional GRP media schedules using data-driven techniques.
Powered by historical buying data, the Aperture platform allows you to take planning to the next level: optimize media schedules and predict efficiencies across TV network channels. Plan for future inventory availability. Deduplicate audiences, manage frequency, centralize trafficking, and maximize core target reach within pricing thresholds.
ADDRESSABLE PLANNING WIZARD
Household-level set top box targeting of audiences.
Our addressable planning wizard can guide you through the process of planning a data-driven addressable TV campaign. Plan against all addressable MVPD supply. Set your preferred campaign parameters—including targeting, budget, flight dates, and inventory—then let our algorithms optimize around them. Define your objectives, and the Aperture platform does the rest.
What we’ve done with CTV is really become more targeted, both with the audience and the message… We spend a lot of time trying to understand not just who the ‘who’ is, but what it is they want to hear.”
TD Dixon, Chief Growth Officer, Post Consumer Brands,
in conversation with Rick Beispel, SVP, National Sales & Strategy, and Steve Lanzano, President and CEO of the TVB