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Affinity Solutions

Affinity Solutions is a leading Consumer Purchase Data Platform. They provide comprehensive purchase insights and media measurement via exclusive, fully permissioned real-time, consumer purchase data, integrated with key ecosystem partners. This allows for seamless, privacy-centric, data access at scale. Affinity powers solutions for marketers by providing real-time demand signals and insights on consumer spend which drive high-value decisions that lead to better business outcomes.

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Our Consumer Purchase Audiences originate from trusted purchase data, providing a critical and complementary element to Cadent Aperture Platform's robust audience activation and deployment capabilities. Combined, we provide marketers a competitive edge by delivering messages to the right consumers across any channel and device to improve media performance and accountability."

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions
Type More
  • Audience Data
  • Media Activation
  • Measurement Marketplace
Vertical More
  • CPG / Retail / QSR Purchase-based

Our Consumer Purchase Audiences originate from trusted purchase data, providing a critical and complementary element to Cadent Aperture Platform's robust audience activation and deployment capabilities. Combined, we provide marketers a competitive edge by delivering messages to the right consumers across any channel and device to improve media performance and accountability."

Damian Garbaccio, Chief Business and Marketing Officer, Affinity Solutions
Press Release

Cadent and Affinity Solutions Partner to Enhance Advanced Media Audience Targeting and Delivery

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