The Addressable TV Guide: Brand Success Stories

Welcome to The Addressable TV Guide! This is part 5 where we take a closer look at a real-life example of an Addressable TV campaign.  

To catch up on the previous posts in this series, visit our Addressable TV hub. 

Addressable TV has the power to make a major impact. As we explored in other posts in The Addressable TV Guide series, it offers the reach of linear with the precision of data-driven targeting, the ability to leverage both first-party customer data and third-party audience segments, and unparalleled measurement solutions to determine the return on ad spend (ROAS) of your campaigns.  

So, with all these reasons to try Addressable TV, what more could you need? Well, real-life examples speak for themselves. Addressable TV can help drive business outcomes for many verticals, from auto to QSR. However, it’s worth mentioning that 2022 is expected to be the year of going big with vacations, with more than two-thirds of Americans – a whopping 68% – planning to splurge on travel and seek out international destinations.  

With that in mind, let’s explore what makes Addressable TV an essential advertising channel for your upcoming travel and tourism campaigns. 

Why Hospitality and Addressable TV are the Perfect Pair 

A major hotel brand chose to use Aperture for a recent Addressable TV advertising campaign. The brand’s primary KPI was to increase bookings among rewards members. Their agency of record developed a campaign for Addressable Linear STB on Aperture, leveraging the brand’s first-party data on existing rewards members and other guests who stayed in their locations in the past year.  

After the campaign ended, sales impact was measured within the 30-day post-campaign attribution window through Aperture platform’s third-party measurement partner, Experian.  

The Proof is in the Pudding 

Results of the hotel brand’s Addressable TV advertising campaign demonstrated:  

• 10% lift in overall booking confirmations 
• 14% lift in hotel website visitation  
• 13% lift in rewards page visitation  
• 82% of confirmation page conversations from unique households 

Now that you have a greater understanding of Addressable TV, it’s time to put your knowledge to the test. And the best way to know the true worth of something is to use it yourself.  

If you’re ready to get started with your next Addressable TV campaign, get in touch with our sales team today. 

To read another Aperture success story and learn more about Addressable TV, download our new guide.