TV upfronts are rapidly changing, and marketers are demanding more. Hear why.
New supply and demand dynamics. Changing measurement and accountability needs. The accelerated shift to OTT and CTV. Industry leaders share what’s driving the evolution of the market in our virtual upfront.
The ’21-‘22 upfront season will be completely unprecedented, as evolving marketplace factors push agencies and networks to rethink their TV investments.
To get greater clarity on this year’s upfronts, Cadent hosted two virtual sessions on the evolution of upfront season and why marketers and agencies are demanding greater accountability from partners as the adoption of CTV rapidly accelerates. We also hosted a brief fireside chat with ESPN to discuss how they grew and adapted their brand strategy over the past year.
Watch below to get unique insight from thought leaders from Initiative, Mediahub Global, GroupM’s Mindshare, ESPN, Amplifi USA, Horizon Media, Empower, TCA, and TWO NIL Holdings.
The experts explain why flexibility, automation, and accountability are key.