Coming to Terms with TV Ad Terms
Demystifying the latest industry lingo.
In the ever-evolving world of TV, data-driven television is still relatively new—and so is its vocabulary. With so many acronyms and similar-sounding phrases, even the experts can get confused. In our TV Ad Terms series, we’re defining words you’re most likely to hear—from OTT to advanced TV—so you’re up to speed and ready to take on the medium.