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Catalina

Catalina personalizes the shopper journey, with shopper intelligence and highly targeted in-store, TV, radio and digital media. Powered by a rich real-time shopper database, they help consumer packaged goods brands, retailers, and agencies optimize every stage of media planning, execution, and measurement.

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We have been really pleased with the sales lift results our brand and agency partners have experienced by leveraging our precision shopper audiences through Aperture for TV campaigns. Our partnership with Cadent demonstrates the positive impact CPG TV advertisers experience with precision targeting versus traditional household demographic targeting."

Brian Dunphy, SVP Strategic Partnerships, Catalina
Type More
  • Audience Data
  • Media Activation
  • Measurement Marketplace
Vertical More
  • CPG / Retail / QSR Purchase-based

We have been really pleased with the sales lift results our brand and agency partners have experienced by leveraging our precision shopper audiences through Aperture for TV campaigns. Our partnership with Cadent demonstrates the positive impact CPG TV advertisers experience with precision targeting versus traditional household demographic targeting."

Brian Dunphy, SVP Strategic Partnerships, Catalina
Blog post

How CPG Brands and CTV Can Create Spellbinding Results This Halloween

Case study

Stuffed Puffs, Catalina & Cadent: Filled with Possibility

Blog post

How Caulipower Increased New Shopper Sales and Improved Efficiency

Blog post

How an Award-Winning Data-Driven TV Strategy Drove Sales Success for Applegate

Press Release

MarTech Series: Cadent-Catalina Partnership Wins AdExchanger Award for Best Data-Driven TV Campaign for Applegate

Blog post

Catalina’s Audience-First Approach to Responsive Marketing and Best-In-Class CPG Attribution Measurement Solution

Award

AdExchanger 2022 Best Data-Driven TV Campaign: Cadent & Catalina for Applegate

Speaker Panel

Adweek: Get Ahead of the Next TV Revolution: What Marketers Need to Know About a Total Video Approach

Speaker Panel

CMO Club: The Unstoppable Evolution to Total Video

Case Study

Applegate, Catalina & Cadent: A Natural Way to Reach Shoppers

Case Study

Caulipower, Catalina & Cadent: Getting a Bigger Slice of the Pie

Case Study

Catalina & Cadent: Getting Precision Audiences Down Cold

Press Release

Catalina Chooses Cadent as TV Graph and Analytics Partner, Powering the Orchestration of Marketers’ Cross-Platform Campaigns

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