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Blockgraph

Blockgraph is a technology company that makes the future of data-driven TV advertising possible. The world’s leading media, technology, and information services companies collaborate with trusted partners using Blockgraph’s Identity Operating System (IDoS) to create and implement privacy-focused targeting and measurement solutions. Blockgraph is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.

View partner site

While there is continued data innovation in convergent TV advertising, the actual processes of planning, deploying, and measuring a TV ad campaign have only become more complex. Our integration with Cadent will help simplify those processes by making it easier for sellers, buyers, and distributors to more efficiently and accurately reach brands’ target audiences across all forms of TV in the connected home.”

Jason Manningham, CEO, Blockgraph
Type More
  • Data Onboarding
  • Data Activation
Vertical More
  • General

While there is continued data innovation in convergent TV advertising, the actual processes of planning, deploying, and measuring a TV ad campaign have only become more complex. Our integration with Cadent will help simplify those processes by making it easier for sellers, buyers, and distributors to more efficiently and accurately reach brands’ target audiences across all forms of TV in the connected home.”

Jason Manningham, CEO, Blockgraph
Press Release

Cadent Integrates Blockgraph to Enable More Effective Targeting of Addressable TV Audiences For its Aperture Clients

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