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ABCS Insights is your go-to partner for measuring ad effectiveness across every stage of the consumer journey—from brand awareness to sales impact—on platforms like TV, digital, mobile, social, and more. With technology that tracks exposure and outcomes for the same consumer, we ensure accurate and consistent measurement. Founded by an industry leader who helped pioneer the use of retail data to measure the ROI of digital ads, ABCS makes it easy to understand how your media drives real results.