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DeepDive
One Login, One Screen, One View
Track your results across national cable, local broadcast, household addressable, and CTV—all from a single login. Review campaign impact and performance by channel, daypart, DMA, network, program, and audience segment. And ensure continued success by leveraging the data and insights from one TV channel to another.
Measure Impact
Understand the full impact of your campaigns by tying ad-exposure data directly to business outcomes. Enhance your CRM data with segments from our TV Data Marketplace to visualize your campaign’s effect on driving consumer purchases—or its impact on KPIs like penetration lift, share shift, web and foot traffic, and ROAS.
Fully Transparent
Get Nielsen C3/C7-rated, MSA-posted, minute-by-minute reports. Or, for audience-based campaigns, use third-party data sources to validate strategic reach against target segments.
Tools for
Reporting
REPORTS HUB
Get info on campaign performance any time you need it.
Our self-service dashboard gives you fast access to robust reach, addressability, and attribution reports. Monitor performance and audience trends with near-real-time visualizations. Understand the impact of campaigns across every screen and channel. You can also download charts and data for use in third-party applications.
Reach Reports
Track the performance of your cable and broadcast campaigns, both in-flight and postmortem. Our detailed reach reports break down delivery by cable zone, DMA, network, and daypart to help you understand where you are today—and optimize for greater efficiency tomorrow. These MSA-verified reports also provide insight into brand lift and its impact on campaigns.
True TV Reach
Measure the true impact of cross-platform media campaigns by accurately deduplicating your audience across cable, broadcast, addressable, and CTV channels. Get a singular view of households—regardless of the screen that displayed the content.
IQ Score
This indexed TV reporting solution evaluates the three key variables that drive campaign success—efficiency, effectiveness, and reach—to create an optimized, cost-efficient media plan that minimizes waste and maximizes reach.
APERTURE MEASUREMENT MARKETPLACE
Our graph enables closed-loop measurement by connecting TV ad exposure to the household.
Aperture Viewer Graph amplifies exposure data to find all devices within a household, with scale for better mapping, higher accuracy, and stronger results. We translate exposure logs into an ID for measurement partners to create highly accurate closed-loop analyses. You can build an audience, and create test & control groups before activation – so you can accurately compare performance across all media execution points.
Detailed attribution and understanding the data and how our media is performing across channels—it continues to be the foundation of everything we do. It’s incredibly important to how we service our brands.”
Cathy Shaffner, Chief Investment Officer, Empower,
in conversation with Cadent CRO and President of Sales, Jim Tricarico