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Synchronize
Centralized Inventory & Content Management
Operate with a single point of contact for every distribution platform, a single view of audience segments across platforms, and a single consolidated reporting system.
Advanced Campaign Management Tools
Ensure campaigns will meet business goals with the help of a historical database of over 8 billion impressions and 3,000+ addressable video executions.
Demand-Supply Forecasting
Maximize the monetization of data and inventory, ensuring ad loads are in line with affiliate agreements.
TV Data Marketplace
Segment like never before, thanks to direct integrations with leading data partners like Experian, Epsilon, and Catalina.
Tools for
INVENTORY & CONTENT
Management
APERTURE VIEWER GRAPH
Unify your entire audience to fully understand viewing across devices and distribution channels.
- Simplify operations using our secure, fully GDPR-compliant platform as your single in-house source for orchestrating cross-platform media campaigns.
- Onboard first-party publisher data to create data-connected PMPs (private marketplaces) that ensure relevant advertising experiences for audiences and maximize revenue.
- Tap into a built-in third-party data marketplace to quickly create custom audience segments for partners.
- Deliver deduplicated, cross-platform promotions to your entire subscriber base through integration with DAI systems.
- Get insight into performance and campaign efficacy with attribution reporting across all screens.
APERTURE MEDIA EXCHANGE
The programmatic gateway for CTV, OLV, and display demand across all screens.
- Aperture Media Exchange (MX) expands publisher access to advertising demand across CTV, mobile app, mobile web, and desktop—diversifying revenue streams with ease. With our proprietary data offering and cookieless targeting capabilities, you can deliver meaningful creative to the right audiences, down to the household level. Aperture MX also offers transparent reporting to publishers, for inventory performance monitoring and ad trafficking.
- Reach incremental audiences by targeting publisher first-party data—leveraging our proprietary cookieless Aperture Viewer Graph.
- Manage supply path optimization for quality control through both third-party and in-house teams—ensuring all ads meet publisher inventory requirements and standards.
- Monetize by connecting directly to Cadent’s unique demand, and drive incremental reach across your digital inventory.
AD SERVING & EXECUTION
Simplify operations and increase revenue from one centralized system.
- Orchestrate, mediate, and route all of your advanced advertising data flows over QAM, IP, and hybrid TV architectures.
- Unlock new revenue streams with dynamic ad insertion across multiple platforms, in both live and time-shifted content.
- Leverage real-time data services—including built-in contextual targeting and subscriber data targeting—to deliver addressable advertising across screens.
- Extend the reach of linear TV buys to IP-based platforms across CTV and mobile.
- Control all ad workflow, rules, and policies from a single solution.
We’ve done a lot of work across our markets to profile what our core audience looks like. We have access to a lot of great data working with companies like Cadent, and we’re able to get to really close levels of depth.”
Kurt Rao, SVP and Chief Technology Officer, TEGNA,
in conversation with Tim Jenkins, EVP and Head of Audience & Identity Solutions at Cadent