Leadership

With more than 20 years of operations and investment experience in technology and media, Nick has led Cadent to become a global provider of end-to-end, data-driven advertising, technology, and media solutions for the rapidly changing video marketplace. Previously, Nick was CEO of BlackArrow, now part of Cadent. Nick has held senior positions in business development at Yahoo, Maven Networks (acquired by Yahoo in 2008), and ClearStory Systems.

Jonathan is responsible for directing all finance and accounting functions at Cadent. Previously, Jonathan served as Senior Vice President of Finance at TeleAmerica and was instrumental in its growth and acquisition by Cross MediaWorks in 2008. Earlier in his career, Jonathan managed the finance department of Fox Rothschild LLP, a national legal firm.

Jes brings to Cadent more than 20 years of experience as a sales leader in TV, digital advertising, and enterprise software. Jes joined Cadent in 2020 as the EVP of Advanced TV & Video, and in 2024 he became the Chief Revenue Officer. In this role, he oversees all revenue for Cadent and the GTM and implementation of Omnichannel solutions for brands, agencies and adtech partners. Prior to Cadent, Jes served as Head of Sales at Adobe Ad Cloud TV. Jes’s additional experience includes leading sales at Tubemogul, Sales EVP at Vindico, leading advanced ad sales at Comcast/NBCUniversal and being the co-founder of EarthQuake Media.

Paul Alfieri oversees marketing strategy for the company’s portfolio of advanced advertising technology solutions. Prior to joining Cadent, Paul was Senior Vice President of Marketing at Turn, a software platform for audience planning, media execution, and real-time analytics. Paul’s previous experience includes corporate marketing, communications, and investor relations at Limelight Networks, as well as communications and marketing for the mobile device and cable infrastructure divisions at Motorola. Paul serves on the Ad Council’s Board of Directors.

Les brings years of expertise in next-generation, cross-channel TV, particularly in leading the development of carrier-grade applications and scalable high-frequency transaction architectures. At Cadent, Les oversees all engineering and leads the development of data-driven advertising solutions across cable, broadcast, addressable set-top video, OTT, and CTV. Most recently, Les was Vice President of Advertising Engineering at Hulu, where he led technology development for the streaming company’s advertising solutions.

Jim Johnstone is a seasoned human resources executive with over 15 years of experience providing strategic leadership across all aspects of HR. Prior to joining Cadent, Jim served as Senior Vice President, Head of Human Resources at WWE, Vice President, Head of HR B2B Division at AOL, and Director, Human Resources Relationship Leader at American Express. Jim’s previous experiences include human resources management, M&A, talent acquisition, and career, and organizational development.

Chris has served as general counsel for Cadent for nine years. Prior to joining Cadent, he worked in the Advertising and Media Group at Davis & Gilbert LLP, a law firm serving the marketing communications industry. Previously, Chris was an associate at O’Melveny & Myers LLP, in the Private Equity and Mergers & Acquisitions practice groups.

Eoin brings more than 20 years of experience leading global technology companies, including DoubleVerify, DoubleClick, and FloNetwork. Most recently, Eoin was with multiscreen ad company Collective, where he led product technology and marketing teams in support of the company’s programmatic advertising offering. Prior to that, Eoin was Chief Strategy Officer at MediaMath, a leader in programmatic marketing technology, where he led product strategy and business development.

As Executive Vice President, Media Services, Business Planning & Operations, Susan and her team are responsible for ensuring the delivery and performance of all media services campaigns.

Tony leads our partnerships across inventory, data, and platforms, helping us further our mission of being an open platform that connects with all of TV. Tony joins us from OpenSlate, where he was SVP of Corporate Strategy and Partnerships. Prior to OpenSlate, Tony was General Manager of Global Enterprise/Business Development at Videology (which was acquired by Singapore Telecom/Amobee).

As Chief of Staff, Patricia ensures cross-functional alignment and progress on key initiatives across the organization. Previously, as SVP of Business Operations, she led Platform Advertising Operations and Client Services. Prior to Cadent, she was the Sr. Director of Integrated Planning at Collective Media. In 2019, Patricia was recognized as a “Top Women in Media” by Cynopsis Media and is a member of Chief, NY.

Samuel Nasso holds a Bachelor in Commerce, majoring in Finance from the John Molson School of Business at Concordia University. At the John Molson School of Business Mr. Nasso was President of the John Molson Investment Society, competed in financial case competitions across Canada and was Fund Manager in the Kenneth Woods Portfolio Management Program. Mr. Nasso joined Novacap in 2012 and entered a full-time position in 2013 as an analyst with the TMT team. Mr. Nasso currently sits on the Board of Directors for Host.net and serves as an observer on the Boards of Directors of Oxford, Intelerad and Onstream.

Greg Coleman is an Entrepreneur in Residence at Lerer Hippeau Ventures and sits on numerous boards at the intersection of technology, media and advertising including BuzzFeed, LoopMe, Skimlinks, and Botify. Previously, Greg was the President of BuzzFeed, President of adtech company Criteo,  President and Chief Revenue Officer at the Huffington Post, EVP of Global Sales at Yahoo, President of Platform-A at AOL, SVP of Reader’s Digest Association, and President of U.S. Magazine Publishing. Coleman holds a B.S. in Business Administration from Georgetown University and attended the M.B.A. program at New York University.