Women’s History Spotlight: Tiara Bradshaw

Tiara is a Sales Planner for the Strategy team at Cadent + AdTheorent and has been with the company for three years. Every day, she collaborates with various teams to offer support and guidance to the Sales team. She works hard to ensure our clients’ campaigns closely align with their objectives and drives overall growth for their businesses. 

To learn more about Tiara and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

I have been fortunate to grow up surrounded by strong women—my mom, older sister, sister-in-law, grandmothers, and aunts—who emphasize the importance of uplifting and supporting one another, even in the hardest times. Their strength and resilience have shaped me, and I am endlessly grateful for their influence. They have never hesitated to speak their minds, even when they were the only woman in the room, and I strive to do the same. I once thought the phrase, “knowledge is power” was cliché, but as I grow, I realize just how true it is. Some of the most powerful women in history were also the most knowledgeable and their wisdom continues to inspire generations. 

To me, the theme Moving Forward Together: Educating & Inspiring Generations means recognizing your worth and the value you bring. It means refusing to let anyone define your limits, showing empathy and compassion to yourself and others, persevering through failure, and breaking free from the constraints often placed on women. It’s about challenging norms, embracing innovation, and daring to rewrite the rules. These lessons are ingrained in me and helped shape the woman I am today.

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

Asking questions has been the biggest factor in my growth within this role. As my first job out of college, I entered this industry with little knowledge of what it truly entailed. At times, feeling like I didn’t know enough was discouraging, but the incredible women on the strategy team have continuously supported and uplifted me throughout this journey—I can’t thank them enough. 

It may sound simple, but I draw immense inspiration from women like Viola Davis, Beyoncé, Kerry Washington, Kamala Harris, and, most importantly, my mother. When they are told no, they respond with a yes. When faced with challenges, they don’t shy away—they confront them with grace and determination. That’s the mindset I aspire to carry—not just in my career, but in life. 

How do you think we can support and uplift future generations of women in the workplace? 

I believe in the power of encouragement and creating space for young women to be their authentic selves. Growing up, my family and teachers instilled that I could achieve anything if I put my mind to it. They taught me to embrace who I am, trust in my abilities, and have confidence in what I can accomplish—lessons that have been invaluable in my career. As women, we must continue to support one another through challenges and push each other to be the best versions of ourselves. This sense of encouragement and community is what young women will carry with them as they step into the workplace, shaping their confidence and success.