Women’s History Spotlight: Sara Goldman

Sara Goldman is a Senior Director of Measurement Services and has been at Cadent + AdTheorent for more than six years. In her role, she identifies measurement partnerships across all categories to help clients achieve their goals and drive business growth. Sara collaborates across the organization and continuously evaluates the evolving measurement landscape to ensure that our company is providing innovative and differentiated solutions. 

To learn more about Sara and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

To me, the theme is about celebrating each woman’s unique background, both personally and professionally. Our diverse experiences—inside and outside the workplace—can inspire us to grow and improve. By empowering one another through our skills and knowledge, we create the greatest opportunities for collective success. 

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

The best way for me to continue learning and growing in this field is by spending time with the women who have been role models and mentors to me. Whenever I need support, I turn to the women I admire in the industry for lunch, coffee, or a quick FaceTime. Even a single conversation can be incredibly inspiring and insightful. My mother, one of the hardest workers I know, has been my greatest source of motivation. Her work ethic, dedication, and passion for learning are qualities I strive to embody. 

How do you think we can support and uplift future generations of women in the workplace? 

Always make time for others, support each other’s ideas, and offer guidance when needed. Be approachable and take time to ask and answer questions.