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As many marketers know all too well, the next TV revolution has arrived, and with it has come an endless stream of both challenges and opportunities. Recently, Cadent VP of Advertising Solutions, Andrew Horlick, and Catalina VP of Omnichannel Media Solutions Jessica Lan spoke with Adweek about how the convergence of data-driven linear TV, addressable TV, and connected TV is changing the face of omnichannel marketing.   

Watch the full conversation below. 

Adweek Webinar: Get Ahead of the Next TV Revolution

Latest
CTV
Curating the Future: Transforming the Programmatic CTV Buying Landscape
Employee Profiles
Employee Spotlight: Nicholas Tabert
Audience Building
Impactful Financial Services Marketing Strategies to Reach Your Ideal Consumers
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