Life at Cadent: Meagan Thal, Director of Client Success

Meet Meagan – a Midwest native, Meagan graduated from Northern Illinois University and quickly began her career in data technology. During her tenure at Experian, Meagan excelled in a variety of roles including Project Specialist Consultant, Operations Manager, Solutions Architect, and most recently, Senior Product Manager. Meagan decided after nearly two decades at Experian to shift gears, joining Cadent last spring. Over the past year, Meagan has become an integral part of Cadent’s Platform team. In fact, she recently received our “Make Shift Happen” award, recognizing Cadent employees each quarter who are helping drive the company forward. When she is not supporting our platform client’s variety of needs, you will likely find her spending time with her friends and family. Recently, we spoke with Meagan to learn more about her role and experiences since joining Cadent. 

Tell us a fun fact about yourself.   

My husband and I decided we want to start traveling more, so we booked a family trip with our boys to Hawaii later this year. It’s something we have talked about for a long time and are finally making the time to go! Our good friends will be joining us while we explore the big island and take in the culture. Everyone is very excited. 

Where can we find you when you are not at work?   

When I’m not at work, I’m usually spending time with friends and family. My husband and I have two boys who are 8 and 10, so most of our time revolves around them. Living in the suburbs of Chicago, anytime the weather is decent enough to enjoy the outdoors, that’s where we’ll be. Our family spends most summer weekends at our shared lake house in Wisconsin. We have all sorts of water toys there, so we try to be on the water whenever possible. In the winter, it’s sledding and snowball fights as long as the windchill is above zero!    

What’s a hobby you’re passionate about? 

I’m not sure if it’s necessarily considered a “hobby,” but a group of us used to spend a lot of time watching our friends’ bands play live at local venues when we were younger. Listening to live music is just something I’ve always really enjoyed. I feel regardless of the mood you’re in, it has the power to make things better.  Now that my children are getting older, we’re hoping to share those types of experiences with them. This past year, my husband and I were able to get out to a Foo Fighters concert in Milwaukee; and even took our kids to their first concert to see Imagine Dragons.   

And in case you are wondering, I personally am not skilled at playing any instruments; however, we do have a bunch in our house (drums, a keyboard, guitars) in the hope that one day we’ll have time to take a lesson.   

What is the most interesting part of your job?  

The most interesting or valuable part of my job has always been the people. I often get asked why I spent so much of my career at one company prior to coming to Cadent. And to be honest, when you work with such amazing people – that believe in the same goal and encourage one another to grow and ask questions daily – it’s hard to walk away. I moved around a lot within the company and the exposure to working on or with groups such as operations, product, legal, finance, etc., as well as various clients, has allowed me to learn so much and better understand how each piece plays such a major role.   

And now at Cadent, I can take that and apply that in a new way! I am empowered to share some of the knowledge I’ve gained over the years while learning new things that I didn’t have exposure to before. Every new beginning is scary and means putting yourself out there, but I find myself extremely lucky to again be surrounded by remarkable, strong teammates and clients that are supportive and aim to make an impact every step of the way. It’s people and opportunities like this that are the glue for companies that can genuinely say they care about the success of the business, employees, and clients within in the same breath.     

Since starting to work at Cadent, how has your view on TV changed?   

Being at Cadent, I’m gaining even more visibility into the TV landscape. From linear to addressable to CTV, it’s all here and I’m able to see it in action through the different ways our platform helps clients.  With Cadent Aperture Platform and our Media Services, the buy-side of the TV marketing funnel is covered from planning to activation. We’re even helping enable measurement and bring it back full circle on a single ID spine. It’s just great to see it all come together in one company, so clients don’t have to bounce around and try to piece together their TV campaigns.   

What is one thing you wish you would have known prior to joining Cadent?  

I wish I would have known how welcomed I would feel joining the Cadent team and being part of a smaller company. There is a personal touch that you don’t necessarily have at a larger organization, and you can see the lengths they go to try to make it more like a family. Even being a remote employee, I have the opportunity to participate in different activities which have helped me to feel like I am a part of the company culture.  It has really made this an easy adjustment and a positive experience. 

Learn more about life at Cadent and see available roles on our Careers page.