Life at Cadent: Emily Toner, Advanced Reporting Manager

Meet Emily – a lifelong New Yorker, Emily attended Binghamton University where she received her degree in Financial Economics. After holding several sales roles at CBS, Emily found her way to Cadent. Joining the team as a Sales Planner in April 2019, she later pivoted to the data side of the house as a Sr. Media Analyst. Emily has been an Advanced Reporting Manager for over two years, and her colleagues can attest to her teamwork and invaluable contributions to Cadent’s platform business. When Emily is not supporting the Product Innovations team, you are most likely to find her spending time outdoors with friends or enjoying a meal at a new restaurant in NYC. Recently, we spoke with Emily to learn more about her role and experiences since joining Cadent. 

Tell us a fun fact about yourself.   

Henrik Lundqvist, the former goalie for the New York Rangers, tapped me on the shoulder in the Delta lounge at MSG and told me he liked my jersey – which was his 2012 Winter Classic Jersey. I cried since he is my all-time favorite player. 

Where can we find you when you are not at work?   

When I’m not working you can find me on the Upper East Side, usually walking the East River or in Central Park, or trying new restaurants around the city. 

What is an organization or cause that’s important to you?  

One of my best friends was diagnosed with cancer while we were in college, but she has now been cancer free for 6 years! She formed a Cycle for Survival team, Fight Like a Girl, and each year we raise money for rare cancer research at Memorial Sloan Kettering. To date, our team has raised over $87,000. This year we are doing two rides – one earlier this month and our second at the end of April, at Wollman Rink in Central Park. In 2021, to celebrate her five-year anniversary of being cancer free, she wanted to go sky diving, which is where the picture is from. 

What is the most interesting part of your job?  

The most interesting part of my job is that it’s always a puzzle. A big function of the Product Innovations team is nimble problem-solving. I can be working on a data processing issue with the engineering team at the beginning of the week, develop reporting solutions for a new client request in the middle of the week, and finish the week outlining a new product offering. 

What is one thing you wish you would have known prior to joining Cadent?  

Looking back, it would have been interesting to gain insight into how much my career path was going to evolve by joining Cadent. I started as a sales planner coming from a background of traditional TV buying on the Client Services team. I was then able to take what I was learning with Addressable TV reporting and pivot onto what was our Analytics team, which is where I discovered how much I enjoyed curating a story via data. 

Since starting to work at Cadent, how has your view on TV changed?   

Since starting at Cadent my view of the power of TV has changed. Coming from a traditional media background, I wasn’t exposed to the idea of the path of viewership leading to consumer actions. At Cadent, by overlaying data on TV buys, we are able to provide clients with deterministic findings that demonstrate the impact of their media. Seeing how data can be leveraged to highlight how consumer behavior is affected after ad exposure has been both eye-opening and fascinating. 

Learn more about life at Cadent and see available roles on our Careers page.