How National Streaming Day Can Help Attract New Customers

In the U.S., May 20^th is National Streaming Day, a day to celebrate streaming in all its bingeable glory. Those who recognize the unofficial holiday gather with friends and family to stream their favorite movies and TV shows and share the #NationalStreamingDay love on social media. As if we needed a reason to applaud the benefits of streaming anymore, savvy marketers know connected TV (CTV) continues to grow 40% year-over-year, demonstrating endless opportunities for advertisers. 

Leveraging CTV 

National Streaming Day was first celebrated by Roku in 2014 as a means of promoting their streaming device. It has since become a day for other streaming platforms to promote new content, deals, and more. For example, ahead of Streaming Day in 2022, Disney used drones over Los Angeles to promote their brand and Hulu used enticing customer promotions to drive subscriptions and push trending content.  

It also serves as a reminder of the shifting TV consumption patterns, accelerated growth of CTV, and the importance of diversifying your media mix across linear and CTV to reach your target audiences.  

According to MediaPost, 65% of media buyers consider CTV a “must-buy” as it continues to be one of the fastest-growing media channels due to its advanced audience targeting capabilities and ability to reach unique audiences no longer found on linear TV. Implementing a cross-screen campaign will deliver incremental reach lift and engage new households and unique audiences otherwise not attained with linear TV. 

In a recent campaign for a craft & home décor store, activating across cable, broadcast, and CTV drove a 37% increase in-store visits. Read more >>>

It is important to reach audiences where they are given the seemly endless options for streaming. To better understand the CTV advertising landscape, here are three things you must consider before investing in CTV advertising. 

Using the Right Data 

Implementing a cross-screen strategy that includes OTT/CTV media requires developing a strategic approach to activate brand messaging. Asking the following questions will help kick-start the planning process to effectively engage audiences through CTV advertising:  

• How will I identify my target audience? 
• Where does your target audience consume media?   
• What and how can you measure? 

Cadent’s unique approach to cross-screen advertising begins with Aperture Platform. Aperture allows advertisers to build audiences, identify households within that audience, activate across premium inventory, and report measurable insights. 

With access to over 100M households for 1-to-1 deterministic HH-level targeting across OTT and CTV media, 90+ cable networks, and 1000+ broadcast stations, Cadent allows marketers to reach the right audience, efficiently and effectively.   

Learn more about how the right data helps marketers engage audiences through connected TV. 

Adding Streaming to Your Media Mix 

National Streaming Day signals to marketers that it’s not only a time for streaming services to promote their platforms and any new or trending content, but it’s also essential to leverage ad-supported streaming in your media mix. When it comes down to it, there’s no wrong way to celebrate National Streaming Day! 

But, in case you need some new recommendations, here’s what we’re streaming on May 20^th this year: 

• Hulu: Class of ‘09 
• Freevee: Jury Duty 
• HBO Max: Oh Hell 
• Peacock: Mrs. Davis 

Ready to add streaming to your media mix? Get in touch to learn how Cadent can support your OTT and CTV advertising needs.