Do You Know Where Your Ads Are? Revisiting the Benefits of Linear TV Advertising

Digital advertising spend in the U.S. is now approaching $250 billion and is projected to reach $278 billion by the end of 2023, according to eMarketer. It’s hard to ignore the appeal of reaching a mass market at an affordable rate with the opportunity for personalization. Yet while tools that scrape for keywords and graphic material continue to improve, concerns around brand safety persist as advertisers must contend with the possibility that their digital ads will be placed on inappropriate sites or next to content that is misaligned with their positioning.  

As the advertising landscape becomes more fragmented, TV can offer brands the chance to reach consumers in a safe, familiar environment. Whether you want to connect with morning news viewers, avid sports fans, or home improvement enthusiasts, TV is a doorway into consumers’ homes through premium channels and programming.   

Cadent’s advanced TV solutions help brands find their audience whenever and wherever they watch TV. Our access to inventory across 120 million households, 210 DMAs, over 200 MVPDs, 1,100 broadcast stations, and more than 100 OTT networks allows buyers to reach a national footprint. Cadent Aperture Platform provides advertisers with unparalleled audience insights, and the ability to leverage 70,000 audience segments from over 40 data partners, spanning across verticals. Cadent also integrates with leading third-party verification and viewability providers to help you effectively combat issues like brand suitability and fraud.   

Advertisers should feel confident spending their media dollars. Working with Cadent, we ensure your brand’s message is in the right environment, across the entire TV landscape. Cadent’s brand-safe, data-driven linear TV in combination with our OTT/CTV offering allows advertisers to have both effective reach and peace of mind.  

To learn more about Cadent, get in touch.