Cadent and FourthWall Partner to Simplify Access to TV Audiences and Analytics for Marketers

NEW YORK, February 27, 2023 – Cadent, the largest independent platform for advanced TV advertising, today announced a partnership with FourthWall, a leading media audiences, and analytics company, to offer FourthWall’s audiences and analytics in the Cadent Audience Data Marketplace. This partnership aims to improve speed and efficiency when leveraging cross-platform audiences and analytics. 

Through this new partnership, users of Cadent Aperture Platform will gain easy access to hundreds of pre-built and custom audiences to target linear and cross-platform marketing and advertising campaigns, and to analyze the performance, attribution, and ROI of those campaigns utilizing those same audiences. 

With over 300 syndicated Reveal™ Audiences available today, and an unlimited capability to create custom audiences combining TV viewing behavior, ad exposures, and demographic and propensity attributes, Cadent marketplace enables clients to target their audience across linear and digital media with speed and ease. 

“Marketers and publishers are using our platform to leverage premium audience data for their strategic advanced TV advertising campaigns,” said Tony Yi, EVP, Business Development and GM, Platform Sales. “Cadent’s deep TV advertising insights and cross-screen capabilities combined with FourthWall’s behavioral audiences empower advertisers to identify and reach their target audience, driving performance across key business outcomes.”  

Cross-platform performance, ROI, and attribution can be measured with FourthWall’s Reveal™ Analytics on a local, regional, and national basis, including incremental reach and frequency, tune-in lift, share of voice, and other measurements. 

“We are excited to make Reveal’s powerful audiences and analytics available to media planners, buyers, and analysts within Cadent Aperture Platform. Our goal is to vastly simplify and speed the process of activation and measurement of media and advertising, making it a truly frictionless process, and Cadent is a great partner to introduce these capabilities,” said FourthWall CMO, Patrick Peters.

About Cadent 

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiency and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

About FourthWall

FourthWall is an innovator in media and advertising analytics. The company’s Reveal™ portfolio of solutions simplifies and speeds access to media intelligence, including audience creation, optimized media media planning, activation, analysis, and attribution for marketers, agencies, programmers, DSPs, SSPs and other stakeholders across the media ecosystem, FourthWall is headquartered in Dulles, VA, with offices in Florida, New York, and Texas.