Cadent + AdTheorent Names Doug Rozen President, Jeff Driskill CFO

NEW YORK, March 19, 2025 /PRNewswire/ — Cadent + AdTheorent, an AI-powered omnichannel advertising platform, today announced the appointment of Doug Rozen as President and Jeff Driskill as Chief Financial Officer. These strategic additions to the executive team reinforce the company’s commitment to building operational excellence in its growing business, while delivering performance-driven solutions that help brands unlock growth across every media channel.

“The advertising landscape is evolving rapidly, and Cadent + AdTheorent is uniquely positioned to lead the way with AI-powered, performance-driven solutions,” said Nick Troiano, CEO of Cadent. “Bringing in proven leaders like Doug and Jeff strengthens our ability to scale, innovate, and deliver measurable growth for our customers across every media channel. Their expertise will be instrumental in accelerating our next phase of expansion.” 

Rozen brings three decades of senior leadership experience in advertising software and solutions, including his tenure as CEO of dentsu Media of the Americas, where he oversaw 4,350 media professionals and managed $23 billion in billings, and most recently as CMO at ecommerce tech company Rokt. He has also held senior positions with OMD, Meredith, Carlson Marketing and WPP’s JWT. Throughout his career, Rozen has been a trusted adviser in driving growth for established Fortune 1000 brands such as Apple, Disney, Eli Lilly, Hasbro, and Heineken. As President, Rozen will oversee all go-to-market operations, including sales, business development and product marketing.

“The new Cadent + AdTheorent is at an exciting inflection point, with its unique capabilities to harness the power of AI to redefine predictive advertising in a rapidly evolving marketplace,” said Rozen. “I’m excited to join an innovative team and help position the company for long-term success as the go-to performance platform that empowers brands to unlock growth across any media channel.” 

Driskill is a veteran financial executive with more than 20 years of leadership in data, media, and software companies. Jeff was previously CFO of Analytics Partners, where he led the company’s sale to Onyx Partners and before that, at Tapad, where he led the company’s acquisition by Telenor. Driskill has also been with the New York Mercantile Exchange. 

“Scaling a high-growth, AI -powered business requires a strong financial foundation that supports expansion and unlocks new market opportunities,” said Driskill. “I’m excited to join the company at this transformational moment and help the team drive financial excellence, operational efficiency, and create long-term value.” 

About Cadent
Cadent powers the evolution of video brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling video advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit cadent.tv or follow @CadentTV.

About AdTheorent 
AdTheorent uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent’s machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent’s product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser’s real-world business goals. 

AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named “Best AdTech Platform” in the 2024 Digiday Media Awards and was honored with an AI Breakthrough Award and “Most Innovative Product” (B.I.G. Innovation Awards) for six years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan’s “Digital Advertising Leadership Award.” AdTheorent is headquartered in New York, with fourteen locations across the United States and Canada. For more information, visit adtheorent.com.

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