Viewership continues to fragment. Watch leading marketers share their unique approach to reaching audiences on TV.
The pandemic served as an accelerant for many businesses, and TV is no exception. Streaming now accounts for 25% of all TV minutes viewed, up from 19% in the same period the previous year, according to Nielsen’s August 2020 Total Audience Report. To get an understanding of what’s on the mind of marketers, Cadent held a Future of TV Summit focused on changing viewership behavior. We spoke to thought leaders from Post Consumer Brands, H&R Block, Sanofi Consumer Health, Tegna, and the TVB. Together with the Cadent team, brand marketers discussed how the consumer journey is evolving and how to maximize reach to customers with cross-channel campaigns on broadcast, cable, OTT, CTV, and much more.
Hear from the experts how to reach consumers.
View additional on-demand sessions from Cadent’s Future of TV Summit.