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Introducing Audience Groups in Audience Studio
The new audience groups feature within Audience Studio lets you deduplicate household reach in real-time against multiple audience segments for activation.
Now you can easily pull in multiple segments in Audience Studio to gain insight into the relationship of households across audiences for addressable campaign planning. The options for additional activation points including OTT, DSPs, and Linear TV are coming soon to Audience Studio.
With audience groups you can:
- Prioritize segments within a group and run a waterfall resulting in a deduplication model o see the impact on household counts
- Shorten planning cycles
- Save an audience group to quickly recalculate the counts for future campaign planning
- Extend your campaign reach to incremental households
Want to learn more?
Contact your Cadent representative to see a demo.
