The new audience groups feature within Audience Studio lets you deduplicate household reach in real-time against multiple audience segments for activation.
Now you can easily pull in multiple segments in Audience Studio to gain insight into the relationship of households across audiences for addressable campaign planning. The options for additional activation points including OTT, DSPs, and Linear TV are coming soon to Audience Studio.
With audience groups you can:
Prioritize segments within a group and run a waterfall resulting in a deduplication model o see the impact on household counts
Shorten planning cycles
Save an audience group to quickly recalculate the counts for future campaign planning
Extend your campaign reach to incremental households