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Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

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Aperture, Cadent’s cross-screen TV platform combined with Claritas’ 50 year deep understanding of the US Consumer gives our clients an extremely powerful tool to truly understand who to target and how to reach them, driving incredible results!"

Barney Marvin, SVP Digital, Claritas
Type More
  • Audience Data
Vertical More
  • Behavioral / Contextual
  • Media / Entertainment

Aperture, Cadent’s cross-screen TV platform combined with Claritas’ 50 year deep understanding of the US Consumer gives our clients an extremely powerful tool to truly understand who to target and how to reach them, driving incredible results!"

Barney Marvin, SVP Digital, Claritas
Blog post

Cadent: How the Right Data Helps Marketers Engage Audiences Through Connected TV

Blog post

Claritas: How the Right Data Helps Marketers Engage Audiences Through Connected TV

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