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IHS Markit Polk

IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

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This partnership connects Addressable TV viewership to direct business results by driving new vehicle sales, further empowering automotive advertisers with a more complete understanding of audience behavior."

Joe Kyriakoza, VP & GM, Polk Automotive Solutions at IHS Markit
Type More
  • Audience Data
  • Media Activation
  • Measurement Marketplace
Vertical More
  • Auto

This partnership connects Addressable TV viewership to direct business results by driving new vehicle sales, further empowering automotive advertisers with a more complete understanding of audience behavior."

Joe Kyriakoza, VP & GM, Polk Automotive Solutions at IHS Markit

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