Women’s History Month Spotlight: Kirsten McDonald

Kirsten is a Senior Account Manager at Cadent + AdTheorent and has been with the company for four years, collaborating closely with clients and cross-functional teams to ensure client campaigns meet performance metrics and drive meaningful business results. She manages multiple key client accounts, overseeing the seamless execution of campaigns while collaborating with the ad ops, data, partnerships, strategy, sales and creative teams. Ultimately, her focus is on delivering exceptional service, refining strategies, and driving Cadent + AdTheorent’s continued growth, and she does a fabulous job.  

To learn more about Kirsten and how she celebrates Women’s History Month, check out the Q&A below. 

This year’s theme for Women’s History Month is “Moving forward together: Women educating & inspiring generations.” What does the theme mean to you personally? 

To me, this theme symbolizes the collective power of women who paved the way for future generations. It highlights the importance of education, leadership, and community in creating change. Personally, it reminds me of the incredible women who have inspired and supported me throughout my life, and how their influence continues to motivate me to help and celebrate other women. I truly believe that by lifting each other up, sharing knowledge, and empowering others, we can create a ripple effect that benefits not only women but society overall. 

How do you invest in your personal growth in education and empower yourself in your role? Where did you get inspiration from? 

My field is constantly evolving, which means there’s always something new to learn and keep up with every day. I feel incredibly fortunate to work alongside some of the brightest and most supportive individuals, who inspire me to continuously grow and be the best version of myself in this role. At Cadent + AdTheorent, the various backgrounds and experiences among my colleagues means there’s always an opportunity to learn something new. I’m also extremely grateful to have a manager and role model like Kelly Weber, who is one of the most hardworking and intelligent people I’ve met. Her unwavering support and encouragement push me to reach my full potential, and I’m lucky to have the chance to learn from and collaborate with her. 

How do you think we can support and uplift future generations of women in the workplace? 

1. Focus on mentorship, create inclusive environments, and offer opportunities for growth. 

2. Encouraging open communication, where women feel safe to express their ideas and ask for help is crucial.  

3. By ensuring equal access to resources and leadership positions and creating spaces that value diversity and collaboration, we can foster an environment where women can lead and thrive!