Supercharge your CPG Campaigns with Curated Audience Targeting

Few verticals require precision marketing like CPG. From food and beverage to personal care and household products, CPG brands face fierce competition and fast-changing consumer preferences. Whether launching a new product or driving brand loyalty, the key to success has long been “reaching the right audience with the right message at the right time.” But what about contextual and geographic relevance, sequential messaging, and promotional offers?   

That’s where Audience Direct packages can help. Designed for marketers seeking to maximize impact, discover how Cadent + AdTheorent empowers CPG brands to deliver their messages with precision, reducing waste and amplifying results across premium advertising channels. 

Why an Audience-First Strategy Matters to CPG Marketers 

In a crowded marketplace, broad reach alone isn’t enough. Traditional advertising often misses high-intent consumers—those actively seeking your products. With an audience-first approach, CPG marketers can focus ad spend on relevant consumers, resulting in: 

• HIGHER ENGAGEMENT 
• IMPROVED EFFICIENCY 
• BETTER ROI 

For example, Applegate leveraged a data-driven TV strategy to drive sales success, showcasing the value of targeting high-intent audiences. 

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Reach Precisely the Right Audience with Audience Direct 

Audience Direct packages are curated to help CPG brands connect with high-value audiences across premium channels. Using proprietary insights from the Aperture Viewer Graph, Audience Direct allows marketers to target specific segments, including: 

• Grocery Shoppers: Consumers actively purchasing food, beverages, and household essentials. 
• Health & Wellness Enthusiasts: Audiences seeking organic, plant-based, or low-calorie products. 
• Eco-Conscious Buyers: Shoppers prioritizing sustainability in their purchasing decisions. 

These insights deliver better results – as seen with Caulipower and Stuffed Puffs – both of which used these strategies to increase new shopper sales while improving campaign efficiency. 

Why Choose Audience Direct Packages? 

Today’s consumers engage across multiple platforms – streaming on CTV, browsing social media on mobile, and shopping online. Audience Direct ensures seamless activation across CTV, linear TV, mobile, tablet, and desktop, ensuring your brand is visible across every device, engaging consumers wherever they’re consuming content. As Jägermeister’s holiday campaign demonstrates, strategic omnichannel activation can engage consumers across the buyer journey – even during critical tentpole moments.  

Audience Direct packages help CPG brands achieve measurable results, from building awareness to driving sales. With the ability to reach over 125 million households and maintain precise targeting, Audience Direct ensures efficient campaign scaling without sacrificing accuracy. Marketers also benefit from flexible execution options, choosing between self-service, managed service, or Aperture MX to integrate their own DSP for a tailored approach.  

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Take Your CPG Campaigns to the Next Level 

By combining precision, scalability, and flexibility, our Audience Direct packages help CPG brands streamline their advertising efforts and maximize ROI. 

Ready to elevate your CPG campaigns? Contact the Cadent + AdTheorent team today to learn how Audience Direct can help you target high-intent audiences, maximize ROI, and grow your brand.