The pandemic served as an accelerant for many businesses, and TV is no exception. Streaming now accounts for 25% of all TV minutes viewed, up from 19% in the same period the previous year, according to Nielsen’s August 2020 Total Audience Report. To get an understanding of what’s on the mind of marketers, Cadent held a Future of TV Summit focused on changing viewership behavior. We spoke to thought leaders from Post Consumer Brands, H&R Block, Sanofi Consumer Health, Tegna, and the TVB. Together with the Cadent team, brand marketers discussed how the consumer journey is evolving and how to maximize reach to customers with cross-channel campaigns on broadcast, cable, OTT, CTV, and much more.