Data Partners

Øptimus Analytics transforms data-driven insights into predictive models and people-based audiences. Since its founding, this data-science and technology company has been developing approaches to leveraging market research and insight, data science, predictive analytics, and proprietary software solutions. Their goal is to identify the right people and messages to drive brand growth, create demand, drive conversion, and improve results. They do this by translating customer intelligence and consumer insight into customized people-based audiences for media, marketing and CRM activation.

High fidelity matching, rigorous and robust sampling, and state-of-the-art, high transparency modeling are what make ours the highest quality audiences available in the market today. Through our partnership with Cadent, brands and agencies can now have access to the highest quality data available for campaign planning, audience insights and dynamic, efficient, targeted cross-screen reach across all devices and distribution channels.

Katie Casavant, President, 0ptimus Analytics

High fidelity matching, rigorous and robust sampling, and state-of-the-art, high transparency modeling are what make ours the highest quality audiences available in the market today. Through our partnership with Cadent, brands and agencies can now have access to the highest quality data available for campaign planning, audience insights and dynamic, efficient, targeted cross-screen reach across all devices and distribution channels.

Katie Casavant, President, 0ptimus Analytics

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