At Cadent, we’ve integrated the TV audience data ecosystem directly into our platform to provide access to targeted audiences for addressable TV ad campaigns. Our platform offers full control over building customers’ target audiences, allowing them to easily discover and reach the right segments that drive business outcomes.
Today, we’re sharing that we released a new platform enhancement that makes it even easier and more intuitive to discover TV audiences across a wide variety of data sources. The new feature, which curates addressable audiences by category, lets customers select one or more industry categories and receive a list of potential first or third-party audience segments to utilize within a campaign.
Customers will now find the category field when creating or editing audiences on the audiences page within the campaign planning wizard. Select one or more categories, and we’ll serve up a curated a list of audiences that may be interesting to a customer based on their specific industry or category. For example, if you select the CPG category, you might see audience segments like light to medium brand buyers or heavy category buyers. This curated list of available audiences segments will display in real-time for whichever categories the customer picks. They can then select one or more available audience segments to apply to their addressable TV campaign.
Available industry categories include:
- Consumer Electronics
- Home Appliances
- Home Services
This enhancement makes it easier for customers to find their audiences and build effective, data-driven TV campaigns faster. It’s another step forward in Cadent’s mission to provide customers with industry-leading audience building tools that make planning and buying addressable TV simpler and more effective. Stay tuned for more coming soon!
Learn more about Cadent Advanced TV Platform.