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Fireside Chat Replay: AB InBev’s Vitória Bina Monteiro and Cadent’s Rick Beispel

Recently, Rick Beispel, SVP, Sales and Strategy at Cadent led a fireside chat with Vitória Bina Monteiro, Head of Global NA Bev Connections at AB InBev. Their conversation focused on AB InBev’s global non-alcoholic beverage marketing and how the organization uses first- and third-party data. From experimenting with TikTok to activating their Creativity Lab, learn how this multi-national business is finding unique wats to engage

Watch the full discussion below. 

Fireside Chat Replay: Intuit’s Lara Balazs and Cadent’s Rick Beispel

Recently, Cadent SVP, Sales and Strategy, Rick Beispel led a fireside chat with Lara Balazs, EVP, General Manager and Chief Marketing Officer at Intuit as a part of the 2022 Brand Innovators Kickoff Summit: Setting the Stage for 2022. Their conversation spanned a variety of topics including Intuit’s brand ethos, purpose-driven marketing, and how resiliency paves the way for progress. As an ‘AI-driven expert platform,’ Balazs explains how Intuit’s products and services support individuals’ and SMBs’ financial needs.   

Watch the full discussion below. 

Fireside Chat Replay: Henkel’s Melinda V. Johnson and Cadent’s Lauren Treinen

Last week, Cadent Account Executive, Lauren Treinen hosted a fireside chat with Henkel Director of Marketing, Hair, Melinda V. Johnson as a part of the Brand Innovators’ Women in Retail Marketing livecast. Their conversation focused on Melinda’s experience as a leader in the CPG sector, how the beauty industry has responded to shifting consumer attitudes and behaviors in light of the pandemic, and how she brings a multicultural perspective to each of her brands.   

Watch the full discussion below. 

Fireside Chat Replay: Headspace’s Valerie Kaplan and Cadent’s Paul Alfieri

Last week, Cadent CMO, Paul Alfieri hosted a Cannes fireside chat with Headspace CMO, Valerie Kaplan. They discussed Kaplan’s experience joining a company remotely, the wins and losses of leading a marketing team during the pandemic, as well as how Headspace is responding to changes in consumer opinion and behavior around mental health and wellness.

Watch the full conversation below.

Fireside Chat Replay: Danone’s Surbhi Martin and Cadent’s Jes Santoro

This week, Cadent SVP, Advanced TV and Video Jes Santoro hosted a fireside chat with Danone VP of Marketing Surbhi Martin. They discussed Surbhi’s exciting work with Danone’s Two Good yogurt brand, Danone’s commitment to “walking the talk around purpose” and how the brands Surbhi serves are responding to changes in consumer behavior during COVID and beyond.

Watch the full conversation below.