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Fireside Chat Replay: General Mills and Mindshare

Recently, Jim Tricarico, President of Sales and CRO at Cadent led a fireside chat with Jay Picconatto, Global Commerce and Media Lead at General Mills, and Jaime Martin, Shop+ Commerce Lead at Mindshare. As part of the Brand Innovators Marketing Innovation Summit, their conversation focused on how CPG brands are leveraging audience-based targeting and finding new ways to engage consumers on their path to purchase. Discover how today’s technology is changing the CPG landscape – for both consumers’ in-store shopping experiences and advertisers.

Watch the full discussion below. 

Fireside Chat Replay: CVS Health’s Stephen Murphy and Cadent’s Lindsay Teague

Recently, Lindsay Teague, VP, Advanced TV Solutions at Cadent led a fireside chat with Stephen Murphy, VP, Media, MarTech & Medicaid Marketing at Aetna for CVS Health. Their conversation focused on CVS Health’s approach to emerging media, measurement, and agency relationships for their health, pharmaceutical, and insurance-focused customers. From creating channel-specific advertising to the challenges of building audiences for programmatic media, learn how CVS Health is reaching today’s consumers across the evolving media landscape.

Watch the full discussion below. 

Fireside Chat Replay: AB InBev’s Vitória Bina Monteiro and Cadent’s Rick Beispel

Recently, Rick Beispel, SVP, Sales and Strategy at Cadent led a fireside chat with Vitória Bina Monteiro, Head of Global NA Bev Connections at AB InBev. Their conversation focused on AB InBev’s global non-alcoholic beverage marketing and how the organization uses first- and third-party data. From experimenting with TikTok to activating their Creativity Lab, learn how this multi-national business is finding unique ways to engage audiences.

Watch the full discussion below. 

Fireside Chat Replay: Intuit’s Lara Balazs and Cadent’s Rick Beispel

Recently, Cadent SVP, Sales and Strategy, Rick Beispel led a fireside chat with Lara Balazs, EVP, General Manager and Chief Marketing Officer at Intuit as a part of the 2022 Brand Innovators Kickoff Summit: Setting the Stage for 2022. Their conversation spanned a variety of topics including Intuit’s brand ethos, purpose-driven marketing, and how resiliency paves the way for progress. As an ‘AI-driven expert platform,’ Balazs explains how Intuit’s products and services support individuals’ and SMBs’ financial needs.   

Watch the full discussion below. 

Fireside Chat Replay: Henkel’s Melinda V. Johnson and Cadent’s Lauren Treinen

Last week, Cadent Account Executive, Lauren Treinen hosted a fireside chat with Henkel Director of Marketing, Hair, Melinda V. Johnson as a part of the Brand Innovators’ Women in Retail Marketing livecast. Their conversation focused on Melinda’s experience as a leader in the CPG sector, how the beauty industry has responded to shifting consumer attitudes and behaviors in light of the pandemic, and how she brings a multicultural perspective to each of her brands.   

Watch the full discussion below. 

Fireside Chat Replay: Headspace’s Valerie Kaplan and Cadent’s Paul Alfieri

Last week, Cadent CMO, Paul Alfieri hosted a Cannes fireside chat with Headspace CMO, Valerie Kaplan. They discussed Kaplan’s experience joining a company remotely, the wins and losses of leading a marketing team during the pandemic, as well as how Headspace is responding to changes in consumer opinion and behavior around mental health and wellness.

Watch the full conversation below.

Fireside Chat Replay: Danone’s Surbhi Martin and Cadent’s Jes Santoro

This week, Cadent SVP, Advanced TV and Video Jes Santoro hosted a fireside chat with Danone VP of Marketing Surbhi Martin. They discussed Surbhi’s exciting work with Danone’s Two Good yogurt brand, Danone’s commitment to “walking the talk around purpose” and how the brands Surbhi serves are responding to changes in consumer behavior during COVID and beyond.

Watch the full conversation below.