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0ptimus Analytics

0ptimus Analytics is a data science and technology company singularly focused on transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale. They have developed connected data approaches to leveraging market research and insight, data science, predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth. 0ptimus helps clients create demand, drive conversion and improve results by transforming first-party customer intelligence and consumer insight from survey panels, online communities, loyalty programs, customer databases and continuous research into bespoke first-party people-based audiences for media, marketing and CRM activation at scale.

Adstra

Adstra provides a comprehensive suite of portable, future-proofed identity and data solutions.  Their flexible subscription-based models activate identity management and data capabilities and allow brands to get the maximum value from their data. Adstra bridges the gaps between personally identifiable information and anonymized data with uniform speed, flexibility, cost-effectiveness, and frictionless portability across media.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Powered by Aperture Viewer Graph and purpose-built for TV screens & devices, our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.

Catalina

Catalina personalizes the shopper journey, with shopper intelligence and highly targeted in-store, TV, radio and digital media. Powered by a rich real-time shopper database, they help consumer packaged goods brands, retailers, and agencies optimize every stage of media planning, execution, and measurement.

Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

Cuebiq

Cuebiq, a mobility intelligence and consumer insights company, empowers businesses to collect actionable insights and better understand the offline consumer journey using its database of accurate, precise U.S. location data. Their data-neutral ecosystem and intelligence platform, Cuebiq Workbench, provides offline location analytics, real-time campaign optimization, and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.

DISH Network

DISH Network Corporation is a connectivity company driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services.

Epsilon

Epsilon enables outcome-based marketing that’s built on proof. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, an accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs.

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Their unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward.

Experian

Experian is a leading global information services company. During life’s big moments, they empower consumers and our clients to manage their data with confidence. Experian helps individuals to take financial control and access financial services, businesses to make smarter decisions and thrive, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

Fluent

Fluent is a leading performance marketing company with an expertise in creating meaningful connections between consumers and brands. Leveraging their proprietary first-party data asset of opted-in consumer profiles, Fluent drives intelligent growth strategies that deliver superior outcomes.

IHS Markit Polk

IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

InMarket NinthDecimal

InMarket provides 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket acquired NinthDecimal in September, 2020.

IRi

IRi is a provider of big data, predictive analytics, and forward-looking insights that help consumer packaged goods, over-the counter health care organizations, retailers, financial services, and media companies grow. With a repository of purchased, media, social, causal, and loyalty data integrated into an on-demand, cloud-based technology platform, IRi helps clients around the world remain relevant, capture market share, connect with consumers, collaborate with key constituents, and deliver market-leading growth.

L2

L2 delivers trusted voter, consumer, and modeled data to political professionals, public relations specialists, and government agencies. The contact data L2 provides from their up-to-date database of U.S. adults to U.S congressional offices and state officials includes all available constituent cells, landlines, emails, etc.

MRI-Simmons

MRI-Simmons is a leading provider of insights on the American consumer. With thousands of attitudinal and behavioral data points, gathered through ongoing surveys and passive measurement, MRI-Simmons empowers advertisers, agencies and media companies with deeper insights into the “why” behind consumer behavior. MRI-Simmons USA is a leading multi-media study of Americans and is widely recognized as an industry standard for magazine audience ratings. Powered by address-based probabilistic sampling, MRI-Simmons USA measures real people, chosen at random to represent the US population in all its variations. This methodological approach ensures stability of insights and provides the most accurate view of the American consumer.

NCSolutions

NCSolutions delivers expert insights based on buyer behavior to connect brands with buyers faster, more efficiently and with better results. Their proven approach enables brands to achieve continuous optimization everywhere their ads appear. Built upon scientific rigor, leading-edge technology and unrivaled data resources powered by leading providers, their purchase-based audience targeting and sales measurement solutions drive incremental sales for customers.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Borrowers get access to affordable fixed-rate, fixed-term personal loans. Investors have the opportunity to earn solid returns via a data-driven underwriting model. Personal loans through the Prosper platform have been used for debt consolidation and large purchases such as home improvement projects, medical expenses and special occasions. Through its HELOC platform, Prosper is using its expertise in consumer loans to improve the process of applying for and securing a home equity line of credit, as well as deepening its commitment to simplifying consumer finance and advancing financial well-being.

Speedeon

Speedeon is a team of motivated, passionate, and forward-thinking marketers, strategists, data scientists and information technologists who go the extra mile to solve their clients’ marketing problems. Their clients range from emerging startups looking to scale customer acquisition, to established Fortune 500 brands looking for unique audiences and data to complement existing marketing strategies.

Swoop

Swoop empowers leading pharmaceutical brands to better educate patients about disease and available therapies, enabling patients to become active participants in their treatments. Swoop’s HIPAA-certified and NAI-accredited activation system has uncovered unique target audiences for precisely activating patient populations and healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning, and evolutionary computation along with real-world data of de-identified patients and anonymized social determinants of health signals, Swoop’s segments lead to optimal conversion and drive pharmaceutical brand awareness.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

TransUnion

TransUnion is a global information and insights company that makes trust possible in the modern economy. They do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.