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0ptimus Analytics

Øptimus Analytics transforms data-driven insights into predictive models and people-based audiences. Since its founding, this data-science and technology company has been developing approaches to leveraging market research and insight, data science, predictive analytics, and proprietary software solutions. Their goal is to identify the right people and messages to drive brand growth, create demand, drive conversion, and improve results. They do this by translating customer intelligence and consumer insight into customized people-based audiences for media, marketing and CRM activation.

Adstra

Adstra provides a comprehensive suite of portable, future-proofed identity and data solutions.  Their flexible subscription-based models activate identity management and data capabilities and allow brands to get the maximum value from their data. Adstra bridges the gaps between personally identifiable information and anonymized data with uniform speed, flexibility, cost-effectiveness, and frictionless portability across media.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Powered by Aperture Viewer Graph and purpose-built for TV screens & devices, our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Catalina

Catalina personalizes the shopper journey, with shopper intelligence and highly targeted in-store, TV, radio and digital media. Powered by a rich real-time shopper database, they help consumer packaged goods brands, retailers, and agencies optimize every stage of media planning, execution, and measurement. Catalina has operations in the United States, Costa Rica, Europe, and Japan.

Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

Cuebiq

Cuebiq, a mobility intelligence and consumer insights company, empowers businesses to collect actionable insights and better understand the offline consumer journey using its database of accurate, precise U.S. location data. Their data-neutral ecosystem and intelligence platform, Cuebiq Workbench, provides offline location analytics, real-time campaign optimization, and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.

DISH Network

DISH Network Corporation provides television entertainment and technology with its satellite DISH TV and streaming Sling TV services. In 2020, the company became a nationwide U.S. wireless carrier through their acquisition of Boost Mobile. They continue to innovate in wireless, building the nation’s first virtualized, O-RAN 5G broadband network.

Epsilon

Epsilon is focused on outcome-based marketing. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, they help marketers anticipate, activate, and deliver measurable business outcomes. Powered by CORE ID®, their identity management platform, Epsilon’s data and technology is rooted in privacy and underpinned by powerful artificial intelligence. With experience in personalization and performance working with top brands, agencies, and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty, and email programs.

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Their blend of differentiated data, analytics, and cloud technology drives insights to power stronger decisions. Headquartered in Atlanta and supported by employees worldwide, Equifax operates or has investments in North America, Central and South America, Europe, and the Asia Pacific region.

Experian

Experian empower consumers and clients to manage their data with more confidence. They help individuals take financial control and access financial services; businesses make smarter decisions and thrive; lenders lend more responsibly; and organizations prevent identity fraud and crime. The company has employees around the globe; they’re listed on the London Stock Exchange and are a member of the FTSE 100 Index.

Fluent

Fluent, Inc. is a performance marketing company focused on creating meaningful connections between consumers and brands. Leveraging their proprietary first-party data asset of opt-in consumer profiles, Fluent, Inc. drives growth strategies that deliver superior outcomes. Founded in 2010, the company is headquartered in New York City.

IHS Markit Polk

IHS Markit provides critical information, analytics, and solutions for industries and markets that drive economies worldwide. They deliver next-generation information, analytics, and solutions to customers in business, finance, and government, improving operational efficiencies and providing insights that lead to well-informed, confident decisions. Headquartered in London, IHS Markit’s business and government customers are part of the Fortune Global 500 and some of the world’s leading financial institutions.

InMarket NinthDecimal

Since 2010, InMarket has been a leader in 360-degree consumer intelligence and real-time marketing for thousands of major brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate real-time, and measure success in driving sales. InMarket, which has raised no venture capital funding to date, holds more than 27 patents across location, attribution and digital marketing. InMarket acquired NinthDecimal in September, 2020.

IRi

IRi is a provider of big data, predictive analytics, and forward-looking insights that help consumer packaged goods, over-the counter health care organizations, retailers, financial services, and media companies grow. With a repository of purchased, media, social, causal, and loyalty data integrated into an on-demand, cloud-based technology platform, IRi helps clients around the world remain relevant, capture market share, connect with consumers, collaborate with key constituents, and deliver market-leading growth.

L2

L2 delivers trusted voter, consumer, and modeled data to political professionals, public relations specialists, and government agencies. The contact data L2 provides from their up-to-date database of U.S. adults to U.S congressional offices and state officials includes all available constituent cells, landlines, emails, etc.

MRI-Simmons

MRI-Simmons provides advertisers, agencies, and media companies insights into the “why” behind consumer behavior. The company’s flagship product (MRI-Simmons USA) offers a multi-media study of Americans and is often considered the industry standard for magazine audience ratings. MRI-Simmons USA measures real people, chosen at random to represent the U.S. population, ensuring stability of insights and providing a highly accurate view of the American consumer. 

NCSolutions

NCSolutions delivers insights based on buyer behavior, connecting brands with buyers faster, more efficiently, and with better results. Their approach enables brands to achieve continuous optimization everywhere their ads appear. Built on scientific rigor, leading-edge technology, and unrivaled data resources, their purchase-based audience targeting and sales measurement solutions help drive significant incremental sales for customers.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Through Prosper’s personal loan marketplace, borrowers access affordable fixed-rate, fixed-term personal loans, and investors can earn solid returns via a data-driven underwriting model. Through its digital HELOC platform, Prosper improves the process of applying for and securing a home equity line of credit, while simplifying consumer finance and advancing financial well-being.

Speedeon

Speedeon is a team of marketers, strategists, data scientists, and information technologists working together to solve clients’ marketing problems. Based in Cleveland, Ohio, clients range from emerging startups looking to scale customer acquisition to established Fortune 500 brands looking for unique audiences and data to complement existing marketing strategies.

Swoop

Swoop empowers leading pharmaceutical brands to better educate patients about disease and available therapies, enabling patients to become active participants in their treatments. Swoop’s HIPAA-certified and NAI-accredited activation system has uncovered unique target audiences for precisely activating patient populations and healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning, and evolutionary computation along with real-world data of de-identified patients and anonymized social determinants of health signals, Swoop’s segments lead to optimal conversion and drive pharmaceutical brand awareness.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

TransUnion

TransUnion is a global information and insights company that delivers a comprehensive picture of individuals that more truthfully represents them in the marketplace. The company provides solutions that help create economic opportunity, strong experiences, and personal empowerment for individuals.