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Partners Tag: Tags 3

0ptimus Analytics

0ptimus Analytics is a data science and technology company singularly focused on transforming data-driven insight on how people think, feel and act into predictive models and people-based audiences for activation at scale. They have developed connected data approaches to leveraging market research and insight, data science, predictive analytics and proprietary software platform solutions to identify the right people and the right messages to drive brand growth. 0ptimus helps clients create demand, drive conversion and improve results by transforming first-party customer intelligence and consumer insight from survey panels, online communities, loyalty programs, customer databases and continuous research into bespoke first-party people-based audiences for media, marketing and CRM activation at scale.

Acxiom

Acxiom provides data-driven solutions that help marketers better understand their customers, create superior experiences, and drive business growth. A leader in customer data management, identity, and the ethical use of data, they help clients and partners globally create stronger customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc.

Adstra

Adstra provides a comprehensive suite of portable, future-proofed identity and data solutions.  Their flexible subscription-based models activate identity management and data capabilities and allow brands to get the maximum value from their data. Adstra bridges the gaps between personally identifiable information and anonymized data with uniform speed, flexibility, cost-effectiveness, and frictionless portability across media.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Powered by Aperture Viewer Graph and purpose-built for TV screens & devices, our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.

Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

Comscore

Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is a third-party source for reliable and comprehensive cross-platform measurement.

Cuebiq

Cuebiq, a mobility intelligence and consumer insights company, empowers businesses to collect actionable insights and better understand the offline consumer journey using its database of accurate, precise U.S. location data. Their data-neutral ecosystem and intelligence platform, Cuebiq Workbench, provides offline location analytics, real-time campaign optimization, and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.

Dataline

Dataline uses their large, multi-dimensional consumer and business databases to provide quality marketing information, digital audiences, custom modeling, and analytic services. Their clients include major publishers, large financial institutions, major insurers, non-profit organizations, and well-known catalogers. They help companies improve customer interactions using their data mining technology and an analytical approach,  optimizing their database to provide clients with highly targeted prospects and showing them how to unlock their customer engagement potential.

DISH Network

DISH Network Corporation is a connectivity company driving innovation and value on behalf of consumers. Through its subsidiaries, the company provides television entertainment and award-winning technology to millions of customers with its satellite DISH TV and streaming SLING TV services.

Epsilon

Epsilon enables outcome-based marketing that’s built on proof. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, an accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs.

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Their unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward.

IHS Markit Polk

IHS Markit is a world leader in critical information, analytics and solutions for the major industries and markets that drive economies worldwide. The company delivers next-generation information, analytics and solutions to customers in business, finance and government, improving their operational efficiency and providing deep insights that lead to well-informed, confident decisions.

Ipsos

Ipsos is a leading market research company, having built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Their solutions are based on primary data from surveys, social media monitoring, and qualitative or observational techniques.

L2

L2 delivers trusted voter, consumer, and modeled data to political professionals, public relations specialists, and government agencies. The contact data L2 provides from their up-to-date database of U.S. adults to U.S congressional offices and state officials includes all available constituent cells, landlines, emails, etc.

NCR

NCR Corporation is a leading software- and services-led enterprise provider in the financial, retail and hospitality industries.

Neustar

Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications, and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar was acquired by TransUnion in December, 2021.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Borrowers get access to affordable fixed-rate, fixed-term personal loans. Investors have the opportunity to earn solid returns via a data-driven underwriting model. Personal loans through the Prosper platform have been used for debt consolidation and large purchases such as home improvement projects, medical expenses and special occasions. Through its HELOC platform, Prosper is using its expertise in consumer loans to improve the process of applying for and securing a home equity line of credit, as well as deepening its commitment to simplifying consumer finance and advancing financial well-being.

ShareThis

ShareThis, powered by consumer behavior on millions of global domains, observes real-time actions from people on digital destinations, synthesizing social share, interest, and intent data. The company explores user-level behavioral data to better understand, expand, and validate consumer behavior for targeting and analytics.

StatSocial

StatSocial helps marketers, planners, and media sellers reach the right audiences for their brands. Using the company’s patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single profile identity. With StatSocial’s taxonomy of pre-built audiences, marketers can generate audiences based on interests, passions, brand affinities, and more. Additionally, companies can create custom audiences using data from audience engagement across influencers and earned media pages.

Swoop

Swoop empowers leading pharmaceutical brands to better educate patients about disease and available therapies, enabling patients to become active participants in their treatments. Swoop’s HIPAA-certified and NAI-accredited activation system has uncovered unique target audiences for precisely activating patient populations and healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning, and evolutionary computation along with real-world data of de-identified patients and anonymized social determinants of health signals, Swoop’s segments lead to optimal conversion and drive pharmaceutical brand awareness.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

TransUnion

TransUnion is a global information and insights company that makes trust possible in the modern economy. They do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people.

Veeva Crossix

Veeva is a global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves customers ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva aquired Crossix in September, 2019.