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Partners Tag: Tags 3

0ptimus Analytics

Øptimus Analytics transforms data-driven insights into predictive models and people-based audiences. Since its founding, this data-science and technology company has been developing approaches to leveraging market research and insight, data science, predictive analytics, and proprietary software solutions. Their goal is to identify the right people and messages to drive brand growth, create demand, drive conversion, and improve results. They do this by translating customer intelligence and consumer insight into customized people-based audiences for media, marketing and CRM activation.

Acxiom

Acxiom provides data-driven solutions that help marketers better understand their customers, create superior experiences, and drive business growth. A leader in customer data management, identity, and the ethical use of data, they help clients and partners globally create stronger customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc.

Adstra

Adstra provides a comprehensive suite of portable, future-proofed identity and data solutions.  Their flexible subscription-based models activate identity management and data capabilities and allow brands to get the maximum value from their data. Adstra bridges the gaps between personally identifiable information and anonymized data with uniform speed, flexibility, cost-effectiveness, and frictionless portability across media.

Alliant

Alliant provides consumer marketers with innovative, data-driven audience optimization solutions that deliver Alliant provides marketers access to a unique source of predictive data, powerful analytics, and strategic insight into consumer behaviors. Our database includes detailed behavior across 2.5 billion purchases and more than 250 million U.S. consumers. By utilizing actual multichannel transactional data, Alliant’s audiences connect brands with responsive consumers across devices and platforms, driving results for both branding and direct response campaigns.

Cadent

Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.

Powered by Aperture Viewer Graph and purpose-built for TV screens & devices, our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.

Claritas

Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.

Comscore

Comscore partners with companies to plan, transact and evaluate media across platforms. With a data footprint that combines digital, linear TV, over-the-top, and theatrical viewership intelligence with advanced audience insights, their solution allows media buyers and sellers to quantify multiscreen behavior and make stronger business decisions. A leader in measuring digital and TV audiences and advertising, Comscore is a third-party source for reliable, comprehensive cross-platform measurement. 

Cuebiq

Cuebiq, a mobility intelligence and consumer insights company, empowers businesses to collect actionable insights and better understand the offline consumer journey using its database of accurate, precise U.S. location data. Their data-neutral ecosystem and intelligence platform, Cuebiq Workbench, provides offline location analytics, real-time campaign optimization, and footfall attribution, as well as geo-behavioral audiences for cross-platform ad targeting.

Dataline

Dataline uses their large, multi-dimensional consumer and business databases to provide quality marketing information, digital audiences, custom modeling, and analytic services. Their clients include major publishers, large financial institutions, major insurers, non-profit organizations, and well-known catalogers. They help companies improve customer interactions using their data mining technology and an analytical approach,  optimizing their database to provide clients with highly targeted prospects and showing them how to unlock their customer engagement potential.

DISH Network

DISH Network Corporation provides television entertainment and technology with its satellite DISH TV and streaming Sling TV services. In 2020, the company became a nationwide U.S. wireless carrier through their acquisition of Boost Mobile. They continue to innovate in wireless, building the nation’s first virtualized, O-RAN 5G broadband network.

Epsilon

Epsilon is focused on outcome-based marketing. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, they help marketers anticipate, activate, and deliver measurable business outcomes. Powered by CORE ID®, their identity management platform, Epsilon’s data and technology is rooted in privacy and underpinned by powerful artificial intelligence. With experience in personalization and performance working with top brands, agencies, and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty, and email programs.

Equifax

Equifax is a global data, analytics, and technology company that helps financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Their blend of differentiated data, analytics, and cloud technology drives insights to power stronger decisions. Headquartered in Atlanta and supported by employees worldwide, Equifax operates or has investments in North America, Central and South America, Europe, and the Asia Pacific region.

IHS Markit Polk

IHS Markit provides critical information, analytics, and solutions for industries and markets that drive economies worldwide. They deliver next-generation information, analytics, and solutions to customers in business, finance, and government, improving operational efficiencies and providing insights that lead to well-informed, confident decisions. Headquartered in London, IHS Markit’s business and government customers are part of the Fortune Global 500 and some of the world’s leading financial institutions.

Ipsos

Ipsos is a global market research company. Their research professionals, analysts, and scientists provide customers with understanding and insights into the actions, opinions, and motivations of consumers, patients, customers, employees, and more. The company’s solutions are based on primary data taken from their surveys, social media monitoring, and qualitative or observational techniques.

L2

L2 delivers trusted voter, consumer, and modeled data to political professionals, public relations specialists, and government agencies. The contact data L2 provides from their up-to-date database of U.S. adults to U.S congressional offices and state officials includes all available constituent cells, landlines, emails, etc.

NCR

NCR Corporation is a leading software- and services-led enterprise provider in the financial, retail, and hospitality industries. Headquartered in Atlanta, Georgia, they have employees around the globe.

Neustar

Neustar is an information services, technology, and identity resolution company. They provide data and technology to enable trusted connections between companies and people. Neustar offers solutions in marketing, risk, communications, and security that responsibly connect continuously corroborated data on people, devices, and locations.

Prosper

Prosper’s online marketplace lending platform connects people who want to borrow money with individuals and institutions that want to invest in consumer credit. Through Prosper’s personal loan marketplace, borrowers access affordable fixed-rate, fixed-term personal loans, and investors can earn solid returns via a data-driven underwriting model. Through its digital HELOC platform, Prosper improves the process of applying for and securing a home equity line of credit, while simplifying consumer finance and advancing financial well-being.

ShareThis

ShareThis, powered by consumer behavior on millions of global domains, observes real-time actions from people on digital destinations, synthesizing social share, interest, and intent data. The company explores user-level behavioral data to better understand, expand, and validate consumer behavior for targeting and analytics. Privately held, ShareThis is based in Palo Alto, CA.

StatSocial

StatSocial helps marketers, planners, and media sellers reach the right audiences for their brands. Using the company’s patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single profile identity. With StatSocial’s taxonomy of pre-built audiences, marketers can generate audiences based on interests, passions, brand affinities, and more. Additionally, companies can create custom audiences using data from audience engagement across influencers and earned media pages.

Swoop

Swoop empowers leading pharmaceutical brands to better educate patients about disease and available therapies, enabling patients to become active participants in their treatments. Swoop’s HIPAA-certified and NAI-accredited activation system has uncovered unique target audiences for precisely activating patient populations and healthcare ecosystems through cross-channel marketing strategies. By utilizing artificial intelligence, machine learning, and evolutionary computation along with real-world data of de-identified patients and anonymized social determinants of health signals, Swoop’s segments lead to optimal conversion and drive pharmaceutical brand awareness.

TargetSmart

TargetSmart provides political data that allows campaigns and organizations to communicate with large audiences through personalized outreach. Their politically focused approach combines consumer data, analytics, data integration, and consulting solutions for microtargeted, multichannel marketing strategies.

TransUnion

TransUnion is a global information and insights company that delivers a comprehensive picture of individuals that more truthfully represents them in the marketplace. The company provides solutions that help create economic opportunity, strong experiences, and personal empowerment for individuals.

Veeva Crossix

Veeva is a global leader in cloud software for the life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves customers ranging from global pharmaceutical companies to emerging biotech organizations. Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves.