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Partners Category: Data Activation
Adobe
Blockgraph
Blockgraph is a technology company that makes the future of data-driven TV advertising possible. The world’s leading media, technology, and information services companies collaborate with trusted partners using Blockgraph’s Identity Operating System (IDoS) to create and implement privacy-focused targeting and measurement solutions. Blockgraph is owned by Charter Communications Inc., Comcast NBCUniversal, and Paramount.
Cadent
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.
Cadent Aperture Platform is powered by our patented Viewer Graph and is purpose-built for TV screens and devices. Our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.
Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.
Freewheel
FreeWheel provides a full breadth of solutions the advertising industry needs to achieve their goals. They provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. FreeWheel is a Comcast-owned company.
Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Their mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. They do this through data-driven technologies with actionable real-time signals and insight, working with thousands of top advertisers and premium publishers worldwide. IAS acquired Publica in August, 2021.
MadHive
MadHive is an enterprise software that powers modern media. Their advertising suite provides tools for audience forecasting, precision targeting and activation, and cross-screen attribution against its OTT-first device graph. Customers include advertisers that leverage MadHive’s next-generation cryptography to prevent fraud and increase margins and broadcasters that leverage the platform to power their digital TV offerings.
Magnite
Magnite is the world’s largest independent sell-side advertising platform. Publishers use their technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands use their platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Magnite has acquired Telaria, Rubicon Project, SpotX, and SpringServe.
The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.