Acxiom provides data-driven solutions that help marketers better understand their customers, create superior experiences, and drive business growth. A leader in customer data management, identity, and the ethical use of data, they help clients and partners globally create stronger customer experiences. Acxiom is a registered trademark of Acxiom LLC and part of The Interpublic Group of Companies, Inc.
Cadent powers the evolution of TV brand advertising. We provide marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—our technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns.
Cadent Aperture Platform is powered by our patented Viewer Graph and is purpose-built for TV screens and devices. Our 3,400+ premium Aperture Audience Segments are readily accessible to activate within advanced TV. Leveraging hyper-accurate location data plus proprietary declared data and a cookieless approach for persistent identification, our syndicated segments span across demographic, location visitation, residential/geo, device type, contextual, and interest-based.
Aperture Pixel lets you gain audience and campaign intelligence by securely capturing critical data.
Claritas helps marketers identify their best customers through adopted segmentation. Their single-source suite of solutions allows marketers to identify their ideal audiences; deliver multichannel marketing engagements with precision; and leverage measurement tools to optimize media spend and drive better marketing return on investment. The Claritas Identity Graph, with its proprietary data set of consumer, device, demographic, and behavioral insights, drives these solutions.
Dataline uses their large, multi-dimensional consumer and business databases to provide quality marketing information, digital audiences, custom modeling, and analytic services. Their clients include major publishers, large financial institutions, major insurers, non-profit organizations, and well-known catalogers. They help companies improve customer interactions using their data mining technology and an analytical approach, optimizing their database to provide clients with highly targeted prospects and showing them how to unlock their customer engagement potential.
Dynata is a first-party data platform for insights, activation and measurement. With a reach that encompasses over 62 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata provides precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation, and branding to advertising, measurement, and optimization. Dynata acquired 0ptimus Analytics in December, 2021.
ShareThis, powered by consumer behavior on millions of global domains, observes real-time actions from people on digital destinations, synthesizing social share, interest, and intent data. The company explores user-level behavioral data to better understand, expand, and validate consumer behavior for targeting and analytics.
Specialists Marketing Services helps thousands of leading brands identify the “right” blend of art and science. From uncovering new audiences to identifying high-performing channels, we’ve honed a remarkably efficient lead generation foundation — one that’s stood the test of time. Historically, direct mail served as the centerpiece of every campaign; for some marketers, it still does. But now your postal reach is amplified by complementary channels like digital display, social and email, using data-driven insights to maximize results.
StatSocial helps marketers, planners, and media sellers reach the right audiences for their brands. Using the company’s patented Identity Graph, marketers can merge an individual’s interactions across major social and community platforms into a single profile identity. With StatSocial’s taxonomy of pre-built audiences, marketers can generate audiences based on interests, passions, brand affinities, and more. Additionally, companies can create custom audiences using data from audience engagement across influencers and earned media pages.
TVision provides second-by-second, person-level data about how people watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data platforms use TVision data to make more informed media decisions, measure performance, produce content that engages audiences, and benchmark their results against competitors.
Webbula helps customers overcome complex data challenges and is a leader in email hygiene, data enhancement, audience targeting, and identity-driven data solutions. Truth in data is at the heart of everything we stand for and will always be our passion.