Today’s advertisers are faced with several challenges: How do I future-proof my marketing for the post-cookie world? How do I reach my target audience across a fragmented TV ecosystem? And how do I demonstrate the ROI of my TV campaigns?

Enter: Addressable TV.

With Addressable TV, advertisers can target more specific audience segments, improving accuracy and decreasing wasted ad spend. Addressable TV also offers advertisers deeper insights into the effectiveness of their TV advertising–helping to draw a clearer line between campaign activations and business outcomes.

In this guide, you’ll learn just what Addressable TV is–and what it isn’t–as well as what you need to know to make the most of your Addressable TV campaigns.

Download the ebook

* Indicates required field

Thank you for downloading Cadent's Addressable Playbook. Please let us know if you'd like additional information about Cadent.

By clicking submit you will receive Cadent’s Addressable Playbook, plus you may receive additional marketing emails if selected above. You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website: https://cadent.tv/website-privacy-policy/.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.

Today’s advertisers are faced with several challenges: How do I future-proof my marketing for the post-cookie world? How do I reach my target audience across a fragmented TV ecosystem? And how do I demonstrate the ROI of my TV campaigns?

Enter: Addressable TV.

With Addressable TV, advertisers can target more specific audience segments, improving accuracy and decreasing wasted ad spend. Addressable TV also offers advertisers deeper insights into the effectiveness of their TV advertising–helping to draw a clearer line between campaign activations and business outcomes.

In this guide, you’ll learn just what Addressable TV is–and what it isn’t–as well as what you need to know to make the most of your Addressable TV campaigns.