Meet the new Cadent.
Cadent ignites seamless connections between brands, publishers & consumers. Our predictive AI orchestrates outcomes on any platform customers are on, across any media they consume & at any stage of the journey.
Our real-time AI-powered platform delivers exceptional performance across all media.
Connect with customers anywhere in their journey and deliver impactful messaging through our all-in-one platform.
Reach unique audiences. Access total video. Unlock exceptional outcomes.
Cadent Platform brings predictive intelligence to every stage of advertising so you know before you go. We break down the silos between digital and TV to deliver measurable business outcomes at scale.
Understand the impact before you launch.
Predict and model campaign outcomes in real-time and dynamically adapt strategies to maximize performance. Our custom ML models optimize every impression across any channel, maximizing your investment.
Impressions assigned predictive score daily
Custom ML models
Measurement partners
Maximize reach across all available impressions.
With both ID-based and ID-less solutions, customize your audience by combining real-world attributes and behaviors. Plus, onboard your first-party data in minutes and match it with 125M households.
Households across the US
Devices
Data partners
Unite media and messaging to maximize reach and impact.
Seamlessly buy and orchestrate campaigns across all channels and devices. Buy programmatically, through private marketplaces, or upfront, through our premium inventory marketplace.
Direct publisher connections
MFA-free inventory
Privacy, performance, flexibility and scale in one omnichannel platform.
Cadent’s AI-powered predictive advertising platform is designed for brands, agencies and publishers to seamlessly navigate the evolving media landscape. The platform integrates market-leading technologies to connect audience, activation, measurement and publishers, driving campaign efficiencies and stronger performance in privacy-safe manner.
Launch announcement: To come
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Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform
Cadent, the predictive advertising company, today launched The Cadent Platform — a unified, enterprise-class advertising system that uses predictive modeling and real-time performance optimizations to transform the omnichannel workflow.
Cadent Names Doug Rozen President, Jeff Driskill CFO
Executive team additions reinforce the company's commitment to delivering performance-driven solutions that help brands unlock growth across every media channel.
Cadent Acquires AdTheorent
This marks a pivotal moment as the combination of Cadent + AdTheorent creates one of the largest independent advertising platforms.
Industry Accolades
Award-winning innovation in technology, products and solutions
Best Real Time Marketing Campaign: Silver
Best Programmatic Campaign: Bronze
Interested in learning more?
Let’s get in touch.
