Modi Media the First Client to Employ Joint Solution
New York, NY – July 12, 2016 – TiVo Research and Cadent announced today that they have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver impressions against a brand’s strategic target. Modi Media is the first client to use this joint offering to extend the footprint of their addressable TV campaigns.
This new TV solution is powered by TiVo Research’s 2.3 million household sample, comprising of second-by-second set-top box data from TiVo and six other TV providers. The aggregated and anonymized TV data, married with first and third party data sources, allows Cadent to help marketers build campaigns that more effectively reach high indexing audiences and strategic targets. The resulting plans are then delivered across Cadent’s national footprint of 80 million households in the US.
For example, using the joint solution, a travel and booking company is able to focus their spend on adults, age 25-54, with a household income of over $75k, who have taken at least one domestic trip in the last 12 months, and are categorized as adventurous and interested in arts and culture.
“The application of TiVo Research’s set-top box data aligned with third party data sets will enable meaningful audience targeting across Cadent’s network portfolio,” said Mike Bologna, President of Modi Media. “This is another step towards our commitment to deliver targeted television solutions at scale.”
“TiVo Research is excited to offer such a dynamic TV targeting solution,” said Tara Maitra, GM and SVP, Content and TiVo Research. “By enriching the data for specific media buys we are helping advertisers eliminate waste and increase ROI.”
“Our collaboration with TiVo Research expands our ability to help our customers reach specific audiences across our national footprint,” said Nick Troiano, CEO of Cadent. “Working with Modi to utilize this solution is a great example of how we are engaging with our partners on a deeper level to help them achieve real and measurable goals with advanced advertising.”
Cadent’s technology and extensive relationships with MVPDs and broadcast station groups offer unparalleled television media solutions. The industry leading company provides advertisers with a data-driven, national network that delivers both efficiency and results.
About TiVo Research and Analytics, Inc.
TiVo Research and Analytics, Inc., a wholly-owned subsidiary of TiVo Inc. (NASDAQ: TIVO), is a leading cross media research, measurement and analytics company that provides nationally representative single-source data linked to purchases made at the household level. Advertisers, agencies and television networks utilize the company’s solutions to improve advertising targeting, accountability, and return on media investment. Partnerships with multi-service operators, and proprietary TiVo set-top-box data enable TiVo Research to provide research based on a representative panel of more than 2.3MM households. The web-based Media TRAnalytics® and TV Health Ratings platforms match the TV and online advertising that households actually receive with the products that the same households actually buy, enabling clients to find “The Right Audience®” while providing an unmatched level of transparency, measurement, media planning/selling, and improved ROI. More information at: www.tivoresearch.com.
About TiVo Inc.
TiVo Inc. (NASDAQ: TIVO) is a global leader in next-generation television services. With global headquarters in San Jose, CA and offices in New York, NY, Durham, NC, and Warsaw, Poland, TiVo’s innovative cloud-based Software-as-a-Service solutions enable viewers to consume content across multiple screens in and out-of-the home. The TiVo solution provides an all-in-one approach for navigating the ‘content chaos’ by seamlessly combining live, recorded, on-demand and over-the-top television into one intuitive user interface with simple universal search, discovery, viewing and recording from a variety of devices, creating the ultimate viewing experience. TiVo products and services are available at retail or through a growing number of pay-TV operators worldwide. TiVo’s multiple subsidiary companies provide the broader television industry and consumer electronics manufacturers with set-top box, cloud-based video discovery and recommendation options, interactive advertising solutions, and audience research and measurement services. More information at: www.TiVo.com.
Cadent is a leading provider of media, advertising technology and data solutions for the pay-TV industry. Cadent Network, the company’s media services division, provides an efficient national television media solution for advertisers across cable and broadcast. Cadent Technology helps the pay-TV industry monetize video delivered to any screen at any time and is deployed globally at the world’s largest service providers such as Charter, Comcast, Time Warner Cable, Liberty Global, Rogers Communications, and Bright House Networks. Cadent is privately held, and backed by Lee Equity Partners. The company is headquartered in New York, NY with offices worldwide. For more information, go to cadent.tv.
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