MEDIA ALERT: Cadent Forms Division to Bring Traditional and New TV Software Solutions to the Pay-TV Industry
BlackArrow Now Part of Newly Created Cadent Technology
NEW YORK, NY – February 17th, 2016 – Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry, today announced the formation of a new division, Cadent Technology. The newly formed unit will merge the technology teams of BlackArrow, a worldwide leader in advertising and data solutions, and Cadent Network, a leading national TV advertising media solutions provider, to expand the types of ad technology products and services Cadent can provide pay-TV service providers, advertisers and programming partners.
In the new structure, Cadent Technology will focus on developing addressable, cross-platform advertising and data solutions that support BlackArrow’s new and existing customers, while Cadent Network will continue to encompass Cadent’s media solutions.
“The creation of Cadent Technology reflects our commitment to help the pay-TV industry monetize video delivered to any screen at any time. The merging of the teams and their complimentary expertise creates a full range of products and services from self-serve advertising software to fully managed inventory services, across all forms of linear and non-linear TV inventory,” said Nick Troiano, CEO of Cadent.
Cadent is a leading provider of media, advertising technology and data solutions for the pay-TV industry. Cadent Network, the company’s media services division, provides an efficient national television media solution for advertisers across cable and broadcast. Cadent Technology helps the pay-TV industry monetize video delivered to any screen at any time and is deployed globally at the world’s largest service providers such as Charter, Comcast, Time Warner Cable, Liberty Global, Rogers Communications, and Bright House Networks. Cadent is privately held, and backed by Lee Equity Partners. The company is headquartered in New York, NY with offices worldwide.
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