IN THE NEWS

BlackArrow Unveils Product and Partner Initiatives for Monetization of Linear IP TV

Enables Control of Advertising and Blackouts on Live/Linear Programming Delivered to Tablets and Other IP Devices New York, NY – May 30, 2013 – BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced the availability of BlackArrow Linear, a standards-based solution for extending live and linear TV programming to IP […] Read more

May, 30, 2013

0

BlackArrow Solution Chosen by Canoe Ventures to Help Further Monetization of On-Demand Inventory

Companies work to streamline advertising policies and inventory placement rules between programmers and Canoe-enabled pay-TV operators New York, NY – May 23, 2013 – ­ BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, and Canoe, a provider of advertising software and services to national television programming networks, today announced that Canoe […] Read more

May, 23, 2013

0

What Does the SCTE 130-10 Spec Mean to the Advertising Industry?

As time shifted TV viewing grows year over year, the propensity for viewers to fast forward past commercials becomes a bigger concern for the advertising industry. Historically, pay-TV providers have been unable to prevent fast forwarding through “baked in” ads in an on-demand stream without preventing it for the program as well. The newly published […] Read more

Apr, 24, 2013

0

Clearleap, BlackArrow Partner to Increase Multiscreen Video Monetization Opportunities

Joint Solution Streamlines Ad Insertion in Mid-rolls and Through Multiple Ad Windows ATLANTA, GA – April 9, 2013 – Clearleap, the leading provider of multiscreen video logistics solutions for the television industry; and BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced a product integration that will streamline the monetization […] Read more

Apr, 09, 2013

0

BlackArrow President Nick Troiano to Speak on Addressble Advertising at 4A’s Transformation Conference

Media Alert NEW YORK, NY – March 11, 2013 – Nick Troiano, president of BlackArrow, will discuss how addressable advertising is accelerating the monetization of on-demand television content at 4A’s Transformation: The Idea Effect, a leading event for agencies and the advertising industry in New Orleans next week. On the Addressable TV Panel, Troiano will […] Read more

Mar, 11, 2013

0

RGB Networks and BlackArrow Enable Targeted Advertising Delivery for TV Everywhere

ORLANDO, FL – October 17, 2012 – RGB Networks, the leading provider of scalable multiscreen IP video delivery solutions, today announced a new partnership for targeted ad delivery with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms. Together, the companies have created a standards-based TV Everywhere advertising solution that enables video […] Read more

Oct, 17, 2012

0

BlackArrow Demonstrates Multiscreen Advertising for Linear TV Delivered Over IP Platforms

New Technology and Integrations Unveiled at CableLabs® Interop NEW YORK, NY – October 4, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced new technology which bridges the gap between traditional linear TV ad sales and ad execution on new platforms to extend premium pay-TV advertising to new […] Read more

Oct, 04, 2012

0

BlackArrow Selected to Present at IBC

Session to Discuss Second-Screen Advertising Opportunities NEW YORK, NY – September 4, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced that it has been selected to speak on second-screen advertising opportunities for multiplatform video distributors (MPVDs) at IBC 2012 in Amsterdam. David Stengle, senior vice president, business […] Read more

Sep, 04, 2012

0

BlackArrow Announces Availability of New Multiplatform Subscriber Information Service for Addressable Advertising

SCTE 130-6 Compliant SIS for Linear, On-Demand, and iTV Advertising to be Demonstrated at CableLabs Summer Conference NEW YORK, NY – August 1, 2012 – BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, today announced the availability of a new Subscriber Information Service (SIS) product that enables pay TV operators to […] Read more

Aug, 01, 2012

0

Michael Pohl Named Chairman of BlackArrow Board of Directors

SAN JOSE, CA – July 26, 2012 – BlackArrow, a leading worldwide provider of advanced advertising solutions for New TV platforms, today announced that Michael Pohl has been named chairman of the company’s board of directors. Pohl, who joined the BlackArrow board in 2011, replaces Larry Kramer, who was recently appointed president and publisher of […] Read more

Jul, 26, 2012

0

2 3 4 5 6 7 8