IN THE NEWS

Cadent Network Partners with Videology to Launch Scalable Data Driven TV Solution

NEW YORK, NY – April 28, 2015 – Cadent Network (formerly TelAmerica) today announced the details of its enhanced advertising platform at a 2015 Upfront event. Through a partnership with Videology, a leading software provider for converged TV and video advertising, Cadent Network now offers clients the industry’s first scalable, data-driven TV solution. “The advertising landscape […] Read more

Apr, 28, 2015

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Cadent Network Launches Scalable, Data-Driven TV Solution

Cadent Network integrates with Videology to provide enhanced TV planning and measurement tool for national brands NEW YORK, NY – April 28, 2015 – Cadent Network (formerly TelAmerica) today announced the details of its enhanced advertising platform at a 2015 Upfront event. Through a partnership with Videology, a leading software provider for converged TV and video […] Read more

Apr, 28, 2015

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Another Step Closer to Unified Cross-Platform Advertising

2/11/2015 Author: John Moulding Confirming its leadership in cross-platform advertising, the U.S. cable operator Time Warner Cable (TWC) has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered over IP to connected devices. The company already provides DAI for linear channels delivered over IP. It means that the cable operator can help […] Read more

Feb, 11, 2015

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BlackArrow Powers Dynamic Ad Insertion on Connected and Mobile Devices for Time Warner Cable

2/10/2015 Author: Will Richmond Once again demonstrating the rapidly blurring lines between online video and TV on-demand, ad tech provider BlackArrow has announced that it will be powering dynamic ad insertion (DAI) in on demand content viewed on connected and mobile devices by Time Warner Cable subscribers. BlackArrow has already supporting DAI for TWC in […] Read more

Feb, 10, 2015

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TWC delivers coordinated online video ads across linear, on-demand with BlackArrow

2/10/2015 Author: Colin Dixon As people increasingly slice and dice their TV viewing among a number of screens, it is becoming increasingly difficult for advertisers to reach the audiences they seek. With the roll-out of BlackArrow’s ad insertion solution for IP on-demand, TWC now has a single ad platform to reach customers regardless of device […] Read more

Feb, 10, 2015

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BlackArrow Launches Advertising and Data Solutions for On-demand Content Viewed on Internet Connected Devices

NEW YORK, NY – February 10, 2015 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that it has deployed dynamic ad insertion (DAI) capabilities for on-demand content that is delivered to internet connected devices such as tablets, smartphones and laptops. Time Warner Cable (NYSE: TWC), which has already deployed BlackArrow’s […] Read more

Feb, 10, 2015

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Former Cisco/NDS Exec Joins BlackArrow

2/5/2015 Author: Jeff Baumgartner Paul Ranger On Board as Vice President, Sales Paul Ranger, an exec last with Cisco Systems, has joined advanced advertising firm BlackArrow as vice president, sales, according to an update made to his LinkedIn profile. Ranger most recently was with Cisco, coming on board after Cisco completed its $5 billion acquisition of […] Read more

Feb, 05, 2015

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Virgin Media and BlackArrow Join Forces to Help Broadcasters Maximise Growing Popularity of Video On Demand and Multi-screen Entertainment

Tailored Advertising Solutions to Provide Additional Opportunities for Content Monetisation and Enhanced Viewer Experience LONDON, UK – DECEMBER 2, 2014 – Virgin Media has partnered with BlackArrow, a leading provider of TV advertising and data solutions, to introduce advanced digital capabilities that support the advertising needs of brands and broadcasters. BlackArrow provides a host of […] Read more

Dec, 02, 2014

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BlackArrow Transitions Leadership

Media Alert SAN JOSE, CA – November 25, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that after his seven year tenure as the Chief Executive Officer, Dean Denhart, is stepping down from leading the company and transitioning leadership to Nick Troiano, President. Since 2007, BlackArrow has announced major […] Read more

Nov, 25, 2014

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BlackArrow Announces European Expansion to Accelerate International Growth

Opens Local Offices to Support Pan-European Operator Deployments LONDON, UK – September 10, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support […] Read more

Sep, 10, 2014

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