IN THE NEWS

Cadent Showcases Addressable Linear at INTX

CTO/COO, Stephanie Mitchko-Beale, to also Present at Imagine Park NEW YORK, NY – May 13th, 2016 – Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry, today announced that its technology division, Cadent Technology (formerly BlackArrow), will be showcasing its addressable linear solution at INTX on May 16th-18th, 2016 […] Read more

May, 13, 2016

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Cadent Network Announces the 2016 Upfront Debate

Thought Leaders in the Industry Brought Together to Discuss Content Versus Audience NEW YORK, NY – March 29, 2016 – Cadent Network, a leading national TV advertising media solutions provider, announced today that it will host the 2016 Upfront Debate on April 12th, 2016 in New York City. The morning event will be moderated by Media […] Read more

Mar, 29, 2016

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Cadent Technology Targets Addressable Linear TV |Multichannel News

Author: Jeff Baumgartner Ad-Tech Company Touts Progress From BlackArrow Merger Cadent Technology, a new ad-tech unit that merged the teams of BlackArrow and Cadent Network, said it has developed a new network-based addressable ad platform for linear TV for its partners in the pay-TV industry. To demonstrate that capability, the company recently showed its campaign […] Read more

Mar, 14, 2016

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Cadent Technology (BlackArrow) Unveils Its Solution For Linear STB Addressable Advertising |Videonet

Author: John Moulding Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising for linear broadcast TV. The company already provides solutions for dynamic advertising insertion (DAI) and addressability in classic VOD (unicast over broadcast networks, served via set-top boxes), or streaming video to […] Read more

Mar, 10, 2016

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MEDIA ALERT: Cadent Forms Division to Bring Traditional and New TV Software Solutions to the Pay-TV Industry

BlackArrow Now Part of Newly Created Cadent Technology NEW YORK, NY – February 17th, 2016 – Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry, today announced the formation of a new division, Cadent Technology. The newly formed unit will merge the technology teams of BlackArrow, a worldwide leader […] Read more

Feb, 18, 2016

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PARTNER RELEASE: Telestream and BlackArrow Announce Strategic Partnership Focused on Developing International Dynamic Ad Insertion Market

DAI pioneers take market-leading experience in North America to streamline DAI deployments throughout Europe Nevada City, Calif., September 3, 2015 – At IBC, Telestream®, the leading provider of video transcoding and workflow automation solutions, today announced a strategic partnership with BlackArrow intended to simplify the process for pay TV providers and broadcasters in Europe and […] Read more

Sep, 03, 2015

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Cross MediaWorks Acquires BlackArrow to Drive TV Ad Technology Across All Screens

BlackArrow to Power Cadent Network’s Expansion into Advanced TV Advertising Marketplace NEW YORK, NY – August 24, 2015 – Cross MediaWorks, one of the largest independent media services firms in the United States and owner of Cadent Network, the leading national unwired TV advertising network, today announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software solutions that […] Read more

Aug, 24, 2015

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DAI and Addressability: Revolutionizing the TV Industry

  Leveraging DAI in the market today The power behind on-demand audiences and how DAI helps the industry adapt to the new consumer Key use cases and how to broadcasters, studios, advertisers | agencies and customers benefit Leveraging DAI in the market today What’s next for the market: Bringing audience data into the mix and […] Read more

Jun, 03, 2015

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INTX Recap: 4K, OTT and More

5/12/2015 Author: Joyce Wang Like CES, 4K was front and center on the INTX show floor. What’s different is High Dynamic Range (HDR), which supports a greater color palette and brighter images for 4K content. Comcast announced a HDR set-top box dubbed Xi5. Slated to launch next year, Xi5 promises increased color, contrast and brightness. […] Read more

May, 12, 2015

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Cablevision Deals in Set-Top Data with ESPN, Disney

5/12/2015 Author: Mari Silbey Cablevision is mining set-top data for new revenue. In a landmark deal, ESPN will reportedly announce today that it has signed an agreement with Cablevision Systems Corp. (NYSE: CVC) for access to audience analytics and set-top usage data. According to a report by Adweek, ESPN will use the data to offer […] Read more

May, 12, 2015

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