IN THE NEWS

Cadent Technology Targets Addressable Linear TV |Multichannel News

Author: Jeff Baumgartner Ad-Tech Company Touts Progress From BlackArrow Merger Cadent Technology, a new ad-tech unit that merged the teams of BlackArrow and Cadent Network, said it has developed a new network-based addressable ad platform for linear TV for its partners in the pay-TV industry. To demonstrate that capability, the company recently showed its campaign […] Read more

Mar, 14, 2016

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Cadent Technology (BlackArrow) Unveils Its Solution For Linear STB Addressable Advertising |Videonet

Author: John Moulding Cadent Technology, the company that combines the technology teams of BlackArrow and Cadent Network, has unveiled a solution for household-level addressable advertising for linear broadcast TV. The company already provides solutions for dynamic advertising insertion (DAI) and addressability in classic VOD (unicast over broadcast networks, served via set-top boxes), or streaming video to […] Read more

Mar, 10, 2016

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MEDIA ALERT: Cadent Forms Division to Bring Traditional and New TV Software Solutions to the Pay-TV Industry

BlackArrow Now Part of Newly Created Cadent Technology NEW YORK, NY – February 17th, 2016 – Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry, today announced the formation of a new division, Cadent Technology. The newly formed unit will merge the technology teams of BlackArrow, a worldwide leader […] Read more

Feb, 18, 2016

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PARTNER RELEASE: Telestream and BlackArrow Announce Strategic Partnership Focused on Developing International Dynamic Ad Insertion Market

DAI pioneers take market-leading experience in North America to streamline DAI deployments throughout Europe Nevada City, Calif., September 3, 2015 – At IBC, Telestream®, the leading provider of video transcoding and workflow automation solutions, today announced a strategic partnership with BlackArrow intended to simplify the process for pay TV providers and broadcasters in Europe and […] Read more

Sep, 03, 2015

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Cross MediaWorks Acquires BlackArrow to Drive TV Ad Technology Across All Screens

BlackArrow to Power Cadent Network’s Expansion into Advanced TV Advertising Marketplace NEW YORK, NY – August 24, 2015 – Cross MediaWorks, one of the largest independent media services firms in the United States and owner of Cadent Network, the leading national unwired TV advertising network, today announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry. Reaching more than 40 million homes, BlackArrow provides software solutions that […] Read more

Aug, 24, 2015

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DAI and Addressability: Revolutionizing the TV Industry

  Leveraging DAI in the market today The power behind on-demand audiences and how DAI helps the industry adapt to the new consumer Key use cases and how to broadcasters, studios, advertisers | agencies and customers benefit Leveraging DAI in the market today What’s next for the market: Bringing audience data into the mix and […] Read more

Jun, 03, 2015

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INTX Recap: 4K, OTT and More

5/12/2015 Author: Joyce Wang Like CES, 4K was front and center on the INTX show floor. What’s different is High Dynamic Range (HDR), which supports a greater color palette and brighter images for 4K content. Comcast announced a HDR set-top box dubbed Xi5. Slated to launch next year, Xi5 promises increased color, contrast and brightness. […] Read more

May, 12, 2015

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Cablevision Deals in Set-Top Data with ESPN, Disney

5/12/2015 Author: Mari Silbey Cablevision is mining set-top data for new revenue. In a landmark deal, ESPN will reportedly announce today that it has signed an agreement with Cablevision Systems Corp. (NYSE: CVC) for access to audience analytics and set-top usage data. According to a report by Adweek, ESPN will use the data to offer […] Read more

May, 12, 2015

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Multiscreeen DAI: The IP VOD Workflow

4/29/2015 Author: Les Carter, Cadent Technology With consumers devouring video on more devices, service providers are looking at new technologies to help them monetize video viewed on any screen. To support the needs of programmers, local ad sales teams and the advertising community, service providers are deploying dynamic ad insertion (DAI) capabilities across their viewing […] Read more

Apr, 29, 2015

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Cadent Network Partners with Videology to Launch Scalable Data Driven TV Solution

NEW YORK, NY – April 28, 2015 – Cadent Network (formerly TelAmerica) today announced the details of its enhanced advertising platform at a 2015 Upfront event. Through a partnership with Videology, a leading software provider for converged TV and video advertising, Cadent Network now offers clients the industry’s first scalable, data-driven TV solution. “The advertising landscape […] Read more

Apr, 28, 2015

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