IN THE NEWS

How Addressable TV Has Evolved, And Where It Will Go In 2017

1/3/17 Author: Kelly Liyakasa, AdExchanger Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace […] Read more

Jan, 03, 2017

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(VIDEO) Cadent’s Troiano: Let’s Talk Less About Automation, More About Value

12/14/16 Author: Andy Plesser, Huffington Post MIAMI – Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers […] Read more

Dec, 14, 2016

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Applying digital terms to television devalues advertising inventory, Troiano says

12/12/16 Author: Laurie Fullerton, The Drum Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to Nick Troiano, CEO of Cadent. “We in this space do a disservice to ourselves when we try to apply digital to television. We should come up with our own definition and terms and not […] Read more

Dec, 12, 2016

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(VIDEO) Future TV Advertising Forum London: The Evolution of Precision TV Panel

12/09/16 Author: Videonet News Panel at Future TV Advertising Forum 2016 with the following speakers: Chair: Keith Kryszczun, SVP Global Sales, Cadent Technology Brian Golbere, General Manager, Emerging Technology, IPONWEB Laurence Miall-d’Aout, VP Advanced Advertising, Liberty Global Xavier Denis, Director, Television Advertising Solutions, Multi-Screen Infrastructure, ARRIS Stuart Garvie, President, Bell Media Sales Michael Bologna, President, […] Read more

Dec, 09, 2016

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DTC Advertising: Finding the Right Prescription

12/05/16 Direct to Consumer (DTC) pharma advertising has its advocates and its detractors. Some believe that it puts valuable medical information in the hands of consumers while others believe that it has a controversial underside, doing less to protect patients and more to spur sales. For planners in the DTC advertising space, a data-driven approach […] Read more

Dec, 05, 2016

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Toymakers are looking for cheaper TV advertising

11/13/16 Author: Claire Atkinson, NY Post It’s that time of year when TV channels are flooded with ads for kids’ toys, but toymakers are looking for a less expensive way to preserve their margins by seeking out cheaper TV advertising. Lee Equity Partners-backed Cadent Network has been selling itself hard as a cheaper way to […] Read more

Nov, 13, 2016

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(VIDEO) BlackArrow And Cadent Pairing Yields Consistent, Comprehensive Cross-Platform Reach

10/24/16 Author: Andy Plesser, Huffington Post Simplicity, transparency and scale aren’t natural bedfellows in a world of multi-platform television viewing and audience fragmentation. Corralling all three to benefit advertisers and pay TV providers was the strategy behind last year’s joining of BlackArrow and Cadent under the Cross MediaWorks umbrella. Some 14 months later, BlackArrow and […] Read more

Oct, 24, 2016

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(VIDEO) Cadent Adds Broadcast To Advanced TV, Cable Offerings

10/19/16 Author: Steve Ellwanger, Beet TV In the race among advertisers seeking efficient television ratings points amid media inflation, it pays to own a trifecta. For Cadent, that trio is cable, advanced TV and the recent addition of broadcast inventory to its offerings. “So many advertisers are having a tough time competing in this marketplace,” […] Read more

Oct, 19, 2016

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Danny Kaplan of Cadent Network on Data, Change and the Future of TV

8/18/2016 Author: Charlotte Lipman It’s one thing to talk about the future of television — but what if you’re actually living it? As Director of Planning at Cadent Network, Danny Kaplan is the keeper of the keys when it comes to unlocking the power of an advanced television ad solution. “The most exciting part is […] Read more

Aug, 18, 2016

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Jim Tricarico on the Powerful Cadent and TiVo Partnership

7/28/2016 Author: Charlene Weisler In a media environment of increased data opportunities, Cadent’s recent partnership with TiVo to create an enhanced TV targeting solution is particularly interesting. Now, Cadent’s advertisers can take advantage of TiVo’s 2.3 million household sample and six other data providers, as well as Experian’s buying and user behavior data to go beyond age […] Read more

Jul, 28, 2016

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