IN THE NEWS

Cadent’s Stephanie Mitchko-Beale on the Importance of Saying “Yes”

3/16/17 Author: Charlene Weisler, Media Village “When I was in high school I excelled in math and science,” says Stephanie Mitchko-Beale, COO/CTO at Cadent, a leading provider of media, advertising technology and data solutions for the pay-TV industry. Stephanie was encouraged by her father to do anything she wanted and chose to follow in his […] Read more

Mar, 16, 2017

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Brooklyn 100 Influencer: Chris Poindexter, Brooklynification

3/13/2017 Author: BY Rachel Miller, Brooklyn magazine “The challenge to me,” says Chris Poindexter, creator, writer, and producer of Brooklynification (Portlandia with brownstones and gentrification jokes), “is to get the Kevin Hart and Noah Baumbach audiences laughing at the same thing (maybe even for different reasons).” It’s working: BRIC just greenlit season two. Chris is […] Read more

Mar, 13, 2017

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(VIDEO) GABBCON: Data-Rich Targetting For Next Gen Advertisers, A Case Study In Success

2/22/17 GABBCON NY 2/22 Data-Rich Targetting For Next Gen Advertisers, A Case Study In Success from GABBCON on Vimeo. For the original video see: https://vimeo.com/206418082

Feb, 22, 2017

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(VIDEO) IBM Machine Learning Launch Event

2/15/17 Click here top watch the videos: https://www.ibm.com/analytics/us/en/events/machine-learning/ Calling all IT executives, data scientists, Chief Data Officers, data architects and other data geeks Be the first to learn about our breakthrough developments on machine learning, Spark, data and analytics Join us to hear how you can effectively leverage IBM Machine Learning to drive better business […] Read more

Feb, 15, 2017

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(VIDEO) Data No Longer In The Rear-View Mirror: Cadent’s Mitchko

1/26/17 Author: Andy Plesser, Beet TV LAS VEGAS — Time was, data was the oil that powered backward-looking reports examining the effectiveness of already-executed campaigns. But that’s all changing now, as new technology allows ad-tech platforms to show live data and let clients respond by tweaking campaigns mid-flight. That’s according to one ad-tech exec whose […] Read more

Jan, 26, 2017

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(VIDEO) One Day Immersion 2016: Women You Should Know: Super Women In Tech

1/23/17 Author: Dolly Wolf Enterprises Join an all-star female cast of media rockstars as they discuss how to navigate an ever-changing, male dominated industry. To view this video please see: https://www.youtube.com/watch?v=ZLFjQs86hko

Jan, 23, 2017

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How Addressable TV Has Evolved, And Where It Will Go In 2017

1/3/17 Author: Kelly Liyakasa, AdExchanger Addressable TV significantly expanded in 2016, both in terms of ad spend and the total size of the addressable market. In 2015, addressable TV ad spend reached $400 million in the US and grew to $890 million in 2016, according to eMarketer. That’s quadruple the spend flowing into the marketplace […] Read more

Jan, 03, 2017

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(VIDEO) Cadent’s Troiano: Let’s Talk Less About Automation, More About Value

12/14/16 Author: Andy Plesser, Huffington Post MIAMI – Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to the CEO of Cadent. Since the company’s rebranding a few years ago from TelAmerica, focusing on value along with direct-selling has helped to upend its customer base from overwhelmingly direct-response TV advertisers […] Read more

Dec, 14, 2016

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Applying digital terms to television devalues advertising inventory, Troiano says

12/12/16 Author: Laurie Fullerton, The Drum Trying to “retrofit” television into digital is harmful because it devalues advertising inventory, according to Nick Troiano, CEO of Cadent. “We in this space do a disservice to ourselves when we try to apply digital to television. We should come up with our own definition and terms and not […] Read more

Dec, 12, 2016

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(VIDEO) Future TV Advertising Forum London: The Evolution of Precision TV Panel

12/09/16 Author: Videonet News Panel at Future TV Advertising Forum 2016 with the following speakers: Chair: Keith Kryszczun, SVP Global Sales, Cadent Technology Brian Golbere, General Manager, Emerging Technology, IPONWEB Laurence Miall-d’Aout, VP Advanced Advertising, Liberty Global Xavier Denis, Director, Television Advertising Solutions, Multi-Screen Infrastructure, ARRIS Stuart Garvie, President, Bell Media Sales Michael Bologna, President, […] Read more

Dec, 09, 2016

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