Category: ‘Uncategorized’

BlackArrow Transitions Leadership

Media Alert SAN JOSE, CA – November 25, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that after his seven year tenure as the Chief Executive Officer, Dean Denhart, is stepping down from leading the company and transitioning leadership to Nick Troiano, President. Since 2007, BlackArrow has announced major […] Read more

Nov, 25, 2014

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BlackArrow Announces European Expansion to Accelerate International Growth

Opens Local Offices to Support Pan-European Operator Deployments LONDON, UK – September 10, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that the company has expanded into Europe to accelerate its international growth opportunities. With its newly opened London office, carrier grade European data centre and planned local support […] Read more

Sep, 10, 2014

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BlackArrow Makes Audience Targeting Count with Household and Device Level Frequency Capping for the TV Industry

BlackArrow Audience Provides a Platform Agnostic Solution for Managing Ad Impressions across Multiple TV Screens New York, NY – Aug 19, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced the latest release of the BlackArrow Advanced Advertising System which provides support for audience-based frequency capping. For the first time, […] Read more

Aug, 19, 2014

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Bright House Networks Selects BlackArrow to Deploy Dynamic Ad Insertion for On-demand Platforms

Extends Monetization of On-demand Content to Key DMAs New York, NY – July 28, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced that Bright House Networks, the sixth largest owner and operator of cable systems in the U.S., has selected BlackArrow’s solution to manage the execution of dynamic ad […] Read more

Jul, 28, 2014

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BlackArrow Leverages Dynamic Ad Insertion Technology to Support Upcoming Nielsen On-Demand Commercial Ratings (ODCR)

Existing DAI Capabilities Allow for Scalable Advertising Solution New York, NY – APRIL 30, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced a turnkey, scalable solution for automating the workflows and operations required to implement Nielsen’s On-Demand Commercial Ratings (ODCR). Nielsen shared the successful completion of a technical test […] Read more

Apr, 30, 2014

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BlackArrow Releases Data Management Platform for the Pay-TV Industry

Drives New Revenue Opportunities Using Audience Data New York, NY – April 23, 2014 – BlackArrow, a worldwide provider of TV advertising and data solutions, today announced the availability of BlackArrow Audience 2.0, a comprehensive audience and data management platform for the television industry. BlackArrow Audience 2.0 introduces Profile Manager, a tool for centralizing and […] Read more

Apr, 02, 2014

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PARTNER RELEASE: BlackArrow and Ericsson enable TV Anywhere monetization

Addresses significant operator need to drive new revenues through targeted, enhanced advertising across all screens Enables dynamic, addressable ad-insertion across linear and on-demand programming BlackArrow advanced advertising solution fully integrated with Ericsson TV platforms including Ericsson Mediaroom Traditional TV is shifting rapidly towards TV Anywhere, embracing all screens and devices in and away from the […] Read more

Nov, 12, 2013

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BlackArrow Assembles All-Star Group of Industry Experts to Address How Television Advertising will be Bought and Sold in the Future

Formation of Advisory Board brings together diverse and unique perspectives to address the opportunities and challenges affecting the TV industry New York, NY – September 18, 2013— BlackArrow, a worldwide provider of advanced advertising solutions for TV platforms, today announced the formation of an advisory board that will help the TV and advertising industry better […] Read more

Sep, 18, 2013

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BlackArrow Showcases Advanced Advertising at IBC 2013, Highlights Linear and Audience Data Solutions

Media Alert: Les Carter, BlackArrow VP & Chief Architect to Present on How Operators can Build New Revenue Streams with Subscriber Data New York, NY – September 12, 2013 – BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, today announced that Les Carter, BlackArrow’s VP & Chief Architect will present during […] Read more

Sep, 12, 2013

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BlackArrow Demonstrates Support for Entertainment ID Registry (EIDR) and Ad-ID in CableLabs Interop

Media Alert New York, NY – July 15, 2013 – BlackArrow, a worldwide provider of advanced advertising solutions for New TV platforms, demonstrated support for the Entertainment ID Registry (EIDR) and Ad-ID within its advanced advertising platform at a recent Interoperability event (Interop) sponsored by the Entertainment ID Registry and hosted by CableLabs. The BlackArrow […] Read more

Jul, 15, 2013

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