Category: ‘Uncategorized’

(VIDEO) Cadent Adds Broadcast To Advanced TV, Cable Offerings

10/19/16 Author: Steve Ellwanger, Beet TV In the race among advertisers seeking efficient television ratings points amid media inflation, it pays to own a trifecta. For Cadent, that trio is cable, advanced TV and the recent addition of broadcast inventory to its offerings. “So many advertisers are having a tough time competing in this marketplace,” […] Read more

Oct, 19, 2016

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Danny Kaplan of Cadent Network on Data, Change and the Future of TV

8/18/2016 Author: Charlotte Lipman It’s one thing to talk about the future of television — but what if you’re actually living it? As Director of Planning at Cadent Network, Danny Kaplan is the keeper of the keys when it comes to unlocking the power of an advanced television ad solution. “The most exciting part is […] Read more

Aug, 18, 2016

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Jim Tricarico on the Powerful Cadent and TiVo Partnership

7/28/2016 Author: Charlene Weisler In a media environment of increased data opportunities, Cadent’s recent partnership with TiVo to create an enhanced TV targeting solution is particularly interesting. Now, Cadent’s advertisers can take advantage of TiVo’s 2.3 million household sample and six other data providers, as well as Experian’s buying and user behavior data to go beyond age […] Read more

Jul, 28, 2016

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Cadent-TiVo Research Solution Enhances TV Ad Targeting

7/15/2016 Author: Will Richmond The TV industry is in a race to data enable its ad inventory to keep pace with online video and digital alternatives like Facebook and Google that offer finely-grained audience data at massive scale. Earlier this week TiVo Research and Cadent announced a new joint solution that is another good example […] Read more

Jul, 15, 2016

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Modi Media signs up to new TV targeting solution by TiVo & Cadent

7/13/2016 Author: Justin Lebbon According to the release, the new solution by TiVo Research and Cadent enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver impressions against a brand’s […] Read more

Jul, 13, 2016

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07/13/16 Long Story Short

7/13/2016 Author: Cynopsis Media TiVo Research and Cadent debuted a TV targeting solution for advertisers that enables marketers to reach specific audiences in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver impressions against a brand’s strategic target. Modi Media is the […] Read more

Jul, 13, 2016

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Briefs: TiVo Research, Cadent

7/12/2016 Author: Laura Hamilton TiVo Research and Cadent unveiled an enhanced TV targeting solution for advertisers. The new offering reportedly enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using anonymized, single-source data from TiVo Research, Cadent can optimize TV campaigns across networks and dayparts to deliver […] Read more

Jul, 12, 2016

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TiVo And Cadent Dish Up Linear TV Audience Data Beyond Network Walls

7/12/2016 Author: Kelly Liyakasa Cadent, a media network and data platform for pay TV providers, has rolled out a TV targeting tool that taps into TiVo’s data sets. Available initially as a managed service, the product is Cadent’s first since its acquisition last August of addressable and video on-demand ad platform BlackArrow. GroupM’s advanced TV specialist Modi Media […] Read more

Jul, 12, 2016

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Cadent Makes Deal to Get Data From TiVo

7/12/2016 Author: Jon Lafayette Paul Ranger On Board as Vice President, Sales Cadent, which offers clients access to cable network ad inventory from cable operators, has made a deal to get data from TiVo Research that will enable it to target audiences that are rich with potential customers. GroupM’s Modi Media is the first client […] Read more

Jul, 12, 2016

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TiVo Research and Cadent Create Data-Rich Targeted TV Solution for Advertisers

Modi Media the First Client to Employ Joint Solution New York, NY – July 12, 2016 – TiVo Research and Cadent announced today that they have created an enhanced TV targeting solution for advertisers. The new offering enables marketers to go beyond age and gender to reach specific audiences, in an anonymous, privacy-protected manner. Using […] Read more

Jul, 12, 2016

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